Are you Using Social Media Marketing Tactics for Better Twitter Marketing?

Are you looking for ways to refresh your Twitter and social media marketing for the New Year? Sometimes social media marketing takes some additional inspiration to remain fresh and relevant for your followers and to help you increase your social media marketing ROI. Don’t let your Twitter marketing go stale, follow these tips to for more effective marketing with Twitter.

Tried & True Twitter Tips for Better Social Media Marketing

1. Optimize your Tweets. Your tweets are another reflection of your brand.  That means that each one should be carefully created to match your branding while offering a good representation of who you are as a company. Just because Twitter is a more casual medium doesn’t mean that you can let your branding fall to the wayside.
2. Use keywords and hashtags in your tweets. Keywords are important for all web content, whether that’s a blog post, page copy, a webinar or a tweet. Having your keywords helps establish a good SEO structure, and also helps your customers associate those words with your brand. Using hashtags (which help categorize your tweets and organize conversations) can also help to emphasize your keywords within your Twitter content.
3. Always use links. Try to always include a relevant link within each of your tweets (preferably to your website or blog) that encourages Twitters users to continue their engagement with you outside of Twitter’s platform, driving traffic to your website.
4. Use Twitter as a networking tool. Talk to people! That’s what Twitter is all about. Using Twitter to just broadcast information, rather than starting conversations with other users is the same as going to a networking event, sitting in the corner and muttering to yourself.
5. Build Relationships. Once you’ve initiated those conversations, keep them going. Don’t talk to a follower once and then forget they exist. Build strong brand relationships that turn regular Twitter users into brand fans and word of mouth marketers for your company.
6. Be informative not sales-oriented. Just posting about sales information, offers and freebies, isn’t a good way to build relevant relationships. Sure, you will probably get more followers initially, but are any of them going to turn into strong advocates for your brand? Probably not.
7. Connect your Twitter account to both your Facebook & LinkedIn accounts. This is an easy and quick way to help spread your content to a wider audience. By linking all of your accounts you make sure that you have the greatest reach and can connect with your target customers more readily.

Bonus Tip: It’s important to remember, that while social media is technically free, your time isn’t. That means that allocating the appropriate resources to manage your social media sites is crucial for success. If you don’t have the time to do it effectively yourself, why not think about hiring a company to manage your social media accounts for you? At Guaranteed SEO one of our most popular services is our social media marketing management. Call one of our social media marketing specialists to learn more.

Image by TPorter2006 on Flickr.