Pinterest For Business
Pinterest For Business – An Online Scrapbook Or An Amazing Marketing Tool?
As of April 2013, Pinterest boasted an astounding 48 million users. When you take into account that this site is still in its infancy and appeared onto the social sharing stage at a time when internet users were almost drowning in social sites, this number is pretty astonishing. What’s more, the number of Pinterest users is growing astonishingly quickly. In February, the number of users on Pinterest hovered around the 25 million mark. → read more
5 Social Media Sites You Need To Be Using That Aren’t Facebook Or Twitter!
Typically, when we talk about social media and the tools necessary for pulling off successful social media marketing, juggernaut social networking sites such as Twitter, Facebook, and even Google+ routinely make it into conversations. Social media marketing on these sites has come so far that it almost goes without saying that your business or brand needs to be represented here. Also, given the prevalence of these social media giants, many businesses know the basics when it comes to maintaining a credible presence on all of the major social networking sites and are currently engaging their target audience while expanding their reach to new audiences and customers. → read more
The big Penguin wants you to keep posting content, and so does your audience!
Give The People The Content They Want
Like any relationship, the one between you and your target audience is a lot more complicated than simply finding them. Like the bond between yourself and your friends, the relationship formed between you and your target audience requires a significant amount of time, effort, and care.
Much like you dote on your loved ones by taking them to dinner, showering them with affection, listening to them, and presenting them with tokens of your affection in the form of gifts (you do all this right?!), your audience needs to be doted upon as well. Okay, maybe not gifts and dinner, but listening to them and appropriate appreciative shout outs etc.
Here are some Tips & Tools for ensuring that your audience is getting what they want out of the content of your relationship. → read more
Google Penguin 2 is now out…
There Is A New Penguin In Town!
When walking to work in downtown Vancouver, a Penguin seems like a strange animal to be pondering, and yet that is exactly what I found myself doing this AM. In my head I was thinking of our customers and trying to figure out if there were any I need worry about being affected by the forth coming Google Penguin. When you market hundreds of sites and Google’s own spokesperson and various industry experts are saying that the forth coming release will affect 2- 5% of sites it gives one pause for concern.
Our SEO team comes from a wide variety of backgrounds, some technical, some more of the college “arts” program and of course many of the younger ones directly from a SEO or online marketing programs, but the one thing all good SEO’s share is they are competitive. They love to see their work get positive results for clients. In fact I think it is this need for “speed” that keeps us going with a solid determination to do better, so not surprisingly, all of us wonders just what the fearsome Google Penguin 2.0 portends.
Side Bar: If you are wondering why I am talking about an Antarctic flightless bird, most recently best known as the center attraction of various animated movies, then first a word of explanation and a brief history of the internet world. → read more
realtors can improve their business with social media
The Internet plays a huge role in how people buy and sell real estate. According to the National Association of REALTORS®, “90% of Buyers used the internet in their search for a home.”
That same study found that over 50% of people researched on the internet as a first step. So how do REALTORS® keep up? → read more