Digital marketing is the process of advertising a certain service or product (or anything that you’re trying to sell, really) through the use of online means. This means that you could have a website dedicated to the product, or even just have an Instagram advertisement campaign set up; the possibilities are almost endless. Digital marketing is much more effective than the traditional route of marketing, and the bigger companies are starting to catch on.
There’s a reason why companies like Amazon and even Netflix have such a large online presence. They understand how important it is to interact with the community they are selling their products/services to, and they do so through digital marketing. This could be applied in a social media sense as well, because there’s no telling how much product a few tweets would be able to sell; especially when you execute it with an account that has millions upon millions of followers.
Digital marketing is the act of promoting through digital means, which typically includes your website, but wouldn’t be limited to:
- E-mail Marketing
- Social Media Marketing
- Search Engine Marketing
- Search Engine Optimization
- PPC (Pay Per Click)
- Content Marketing
All of these paths can be taken through a traditional digital marketing campaign, but perfecting them is going to be another test altogether. If you can master these digital marketing paths, you’re bound to build up a stronger (and much more successful) business.
What is SEO?
SEO is an acronym for “Search Engine Optimization”. When your website isn’t optimized for SEO purposes, you’re going to be leaving a lot of potential customers (and potential profits) up for grabs. Search engines like Google are always looking for the most professional and reliable results possible, as putting spam-ridden websites on the first page of results isn’t exactly ideal. People target the first page of Google for the most part, because many people don’t make it past the first page.
SEO is the process of ensuring you have things like keywords included within your content (at the proper keyword density), as well as ensuring that the content is up to SEO standards. There are many other things to take into account when you’re looking into SEO, like back links and “link power”; it’s also the most competitive aspect of digital marketing.
Everyone is going to be shooting for that number one spot, and it isn’t going to be easy to obtain. You’ve either got to find a keyword that’s popular and lacks competition, or prepare yourself for a fight. Then again, you could always just hire a reliable SEO service to do the work for you.
What is PPC?
PPC marketing is one that requires investments, both in regards to time and money. PPC stands for “Pay-Per Click”, and it’s essentially the process of paying people to visit your website. You’ll go to a PPC marketing provider and pay them a certain amount of money, after that, you’ll bid on how expensive you want your clicks to be.
The higher your bid, the higher quality of clicks you’ll be receiving; if you have a cheap bid set in place, you’ll be receiving “cheap traffic”. PPC is great because it allows you to build up a stellar product and then guarantee that eyes will shine upon it; if the product is good enough, it’s bound to turn you a profit. PPC requires a bit of funding beforehand though, as you can’t just jump right into it.
It also requires copious amounts of research to ensure that you aren’t just throwing money at random ideas, but that’s not a terrible idea at times: some people would refer to that as “A and B testing”.
In any case, if you’re interested in getting into digital marketing (but lack the skills and experience needed to do so), you can always count on our reliable SEO services to handle your needs with ease. Most people will try and do it themselves, only to have the project fold over on itself – don’t make the same mistake!