Like we said before, appearance is everything in the hotel business. If you want to impress people, your hotel’s website should be sleek and elegant, to reflect the features of your hotel itself.
That’s why it’s important to choose a style and stick to it. For example, if your hotel has a modern concept and design, the website should look modern as well. If it is classic and kitschy, the website should reflect that too.
It should feature lots of photos of both the interior and the exterior, as well as the surroundings. Room pictures are very important, and according to our experience, guests don’t trust hotels that don’t show their rooms.
Hotel websites need to be easy to use. That’s why it’s so important to choose the right company to handle your website. In our experience, hotels with intuitive websites that work on all platforms see a significant increase in traffic and bookings.
It’s not just about the way users browse the site, however. You also need to simplify the booking process as much as possible. That’s why hotel managers have been trying to ask only for the bare minimum amount of information to book a room.
Finally, the e-commerce aspect needs to be well-implemented as well. You need to provide customized recommendations for your guests, in addition to providing search capabilities. The last step is to make payment quick and easy, and you are good to go.
Copywriting and SEO
Much like in real estate, hotels need to tell their guests a story in order to get them interested. There are so many hotels available in any particular city, so you need to convince the guest that they should pick yours.
We do that through great visuals, as we have already said, but also through great copywriting. If your hotel has a rich history, tell the guest about it. If the hotel is new and modern, emphasize those qualities in your copy.
However, that’s not all there is to know about copywriting. SEO plays a big role in making a hotel’s website truly functional. If your guests can’t find you in the search results, how can they book a room? SEO happens to be our specialty (it’s even in the name!), so your hotel is in good hands.
Still, when hotels are concerned, ordinary search engines are not enough. You need to have a large presence on all the major booking sites since more and more people are relying solely on them. Your website should actually serve as something of a supplement to your profile on booking websites, so guests can see pictures and read about the hotel before committing.
That doesn’t mean your website is less important. Quite the opposite. Our experience shows that guests visit hotels’ websites to see how professional they are. If they are not impressed immediately, they move on to the next hotel the booking website recommended.
What can we do for you?
In our years of experience, we have applied these principles to all hotel websites we’ve built for our clients. Our portfolio highlights our previous work in this field, so you can see for yourself what you can expect. Our customers have seen their traffic, as well as their bookings increase substantially with our sites. Those results speak for themselves.
In the age of global competition and vast booking website databases, a hotel’s website is its most important marketing tool, so why not entrust it to professionals like us?