Cleverly created and relevant content is one of the most important pieces of any online marketing plan. If your business is not already sharing with your audience by blogging and participating in various discussions online, you need to be! For those of you who have been reaching new audiences and making good use of content sharing to increase your company’s profit margins, well done! I’m sure your audience appreciates all the pertinent information you’ve been sharing with them.
When it comes to sharing content, every once in a while, it’s a good idea to save the blog posts and put another medium of communication to use – video.
Online video marketing can be a fun and easy way to share content with your audience, and is an excellent way for your business to garner engagement. Sharing video content is also an easy medium when it comes to your audience’s consumption of your content – it is an easy way for them to devour the information of a blog post without the time investment involved in reading and understanding a complicated idea.
Before proceeding with tips for online video marketing, it is necessary to have a firm understanding of what online video marketing is.
Quite simply, online video marketing is the creation of a promotional video which your company shares and distributes online. The videos that your business creates should follow along the same lines as a blog in that the information contained in the video is useful to your audience and shared in an engaging way. Online video marketing can include fun YouTube videos, webinars, video chats, and a series of other creative uses of video marketing.
Video marketing has been receiving a lot of hype as of late, and it may seem to many, that this hype is just a passing craze. If you’re waiting for the online video marketing fad to pass, you might want to reconsider. Here are some statistics shared by Video Brewery that you might want to consider before dismissing the potential benefit of online video marketing:
Further to these numbers, according to the Online Publishers Association as much as 80% of internet users can recall viewing a video online in the last 30 days and of that 80%, 46% took some form of action after viewing that online video. Many users reported that viewing the online video prompted them to research more about the company and product advertised. 22% of internet users said that the online video prompted them to visit the website in the advertisement. Some users reported visiting the business or company responsible for the advertisement, and as much as 12% of internet users say that online video marketing has directly lead them to make a purchase based on the product advertised in the video.
With statistics such as these, if your business is planning on waiting out the supposed online video marketing fad, you’re also forcing your company to miss out on some spectacular benefits and selling opportunities.
Now that we’ve discussed what online marketing is and why your business should do it, there are a few basic tips and tricks that will help you and your company get started with using videos as part of your content marketing strategy.
The title of your video is important because this will help draw traffic. Not only will a clever title for you video grab the attention of internet users, but using well placed keywords in your video’s title will increase your video’s search ranking. Its also helpful to search engines if you include the word VIDEO in your title. Don’t do it if it breaks the cool title you came up with, but if not, its useful.
When planning the subject matter for your videos, it is important to ensure that what you are presenting your audience with is entertaining and engaging while still being informative and useful. Some points to consider when planning out your video are: Will the video be entertaining? Am I sharing relevant information that my audience will find useful? Am I being as succinct as possible?
Remember that your video’s viewers have a short attention span. They might be watching your video while on a break from work, or maybe on their mobile device while heading down the street to get a cup of coffee. With this in mind, the time frame of your video is important. Creating a 12 minute long informational video might showcase your expertise within your field, but after about 3.5 minutes, most of your audience will have lost interest and clicked onto a video about cats. It is necessary to make sure that you are giving the most information possible in the shortest amount of time possible.
YouTube, the most popular video sharing site, makes it easy to edit your videos. A quick edit you can add is a text box which offers a link to your business’ website. Include a link to your website in the video’s description as well. Be sure to include an embedded HTML link rather than just the URL to ensure clicking into your website from your online video is as easy as possible for your audience – the less work involved in getting to your website, the better.
YouTube allows users to customize the look of their channel and profile. Take advantage of this customization by adding in your company’s colours and use your company’s logo as a profile picture. Additionally, when editing your video, add a watermark to your video displaying your company name or company logo. These simple steps will make it obvious to your viewer who you are.
YouTube is an excellent place to share your videos online, but you shouldn’t stop there! Once you’ve uploaded your video to your customized YouTube channel, be sure to share your video on your various social media sites as well. Additionally, embed your video into your website and share it as a blog post.
These tips are just the very basic building blocks of online video marketing, for more information on putting video marketing to good use for your business, stay tuned to Guaranteed SEO’s blog – we’ll have more information that will help you along your way!