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So you are investing in digital advertising. You are paying an agency to manage your campaigns and help you grow your business. But what if you expected more? Are you sure your Pay-Per-Click (PPC) agency is doing their best for your business? Unfortunately, that happens – there have been some cases when agencies are reported […]

The time when people used to have address books in their pockets and knew where to go to have a haircut, repair the car or buy dog food is gone. Nowadays, we depend on the internet to search for almost any service or product. Research shows that amongst all searches conducted on Google, 46% are […]

The Best Ways to Market a Small Business When you are running a small business, your time and your budget are generally stretched relatively thin. You probably don’t have the finances to hire an in-house marketing team, but you also don’t have the time to add marketing to your plate. Many steps go into harnessing […]

Keywords are the foundation of Internet Marketing A while ago we wrote a post on how keywords drive internet marketing and so many people found that topic helpful that we wanted to add another post to help give even more details about choosing the right keywords for your website marketing. Doing good keyword research is […]

You should have a responsive website Solid website designs, especially in our smartphone driven media environment, are conducive to more traffic, better user retention, and increased conversions for businesses. It is not enough these days to have a “one website design fits all” mentality. Given that there a multitude of platforms on which we can […]

Building your website right makes a big difference to SEO When it comes to your website there’s nothing quite as important as having it refined and optimized for your audience. Search engines tend to agree with this. More and more we’re finding Google, Bing, Yahoo, and other intelligent search engines working hard to think like […]

What is the Value of SEO versus other marketing types As a small business owner, you’re constantly trying new marketing techniques to grow your business. In the digital age, you may find yourself with an overwhelming number of strategies which you could potentially use to reel in new customers and increase the presence of your […]

Your audience is mobile, your website needs to be too! Not too long ago Google announced that over 50% of the searches that were being performed on the Google search engines were being accessed by mobile devices – meaning smartphones and tablets. This is been a long growing trend and it’s not going to stop; […]

As a small business owner do I need SEO? It’s a question that’s becoming more and more pertinent for small business owners these days, “how does SEO help my little business?”. We’re here to offer you a little insight into what makes it not just help your business but improve it in ways that were […]

Why should you care about customer reviews? The reasons are endless, but for starters they increase conversions & rankings as well as help customers through the sales funnel. It may seem difficult, particularly if you’re starting from scratch, but the long term gains of getting a review system in place are huge. Still not convinced? In […]

Should I choose a Template or go with a Custom Design for my Word Press Site?

An excellent way of gaining traffic to your website is by blogging. Updating a blog regularly is a great way to nurture new leads, convert prospects, and maintain relations with existing clients. If you are producing unique, high quality content that is relevant to your business, it will simply make it easier for people to […]