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Digital Marketing Blog

What is Website accessibility?

Did you know that in many jurisdictions in the world including America, Europe and Canada a website is legally required to be accessible to people with disabilities including visually impaired, blind, deaf, and neuro muscularly disabled among others? The aim of website accessibility is to allow website access to all users no matter their disability. […]

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The Perfect Guide For Local SEO

You’ve probably heard this term mentioned in marketing circles, but what is local SEO? The simplest definition of local SEO is the process of optimising businesses for local searches. More specifically, local SEO is the process of enhancing your organic rankings in local search results pages (SERPs) for location-based keyword phrases. Now that we’ve got […]

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Compelling Content: The Power Source of Successful Internet Marketing

Developing fresh content for digital marketing is the best way to drive traffic to your website and to turn leads into repeat visitors, and visitors into clients. In January 1996, Bill Gates published an essay where he coined the phrase “Content is King”. In this essay, he describes the future of the Internet as a […]

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WordPress Theme vs. Custom Design, Which One to Choose

Should I choose a Template or go with a Custom Design for my Word Press Site?

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Is Your Small Business Website Secure in 2022?

As we move into 2022, it’s now easier than it’s ever been for a business owner to build their own small business website. Creating a website is one thing, but it’s not as easy to make a secure one that will protect not only your business online, but any customer data that may pass through […]

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What is Keyword Research and why do I need it done right?

Keyword research is the first step to internet marketing success. Many marketers invest countless hours researching keywords, but these efforts often fall short due to simple mistakes. This article will provide you with some key tips on keyword research so that you can start generating keyword ideas that are more likely to convert into revenue. […]

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Digital Marketing to a Mobile Audience

Your audience is mobile, your website needs to be too! Not too long ago Google announced that over 50% of the searches that were being performed on the Google search engines were being accessed by mobile devices – meaning smartphones and tablets. This is been a long growing trend and it’s not going to stop; […]

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Why You Need a Responsive Website

You should have a responsive website Solid website designs, especially in our smartphone-driven media environment, are conducive to more traffic, better user retention, and increased conversions for businesses. It is not enough these days to have a “one website design fits all” mentality. Given that there a multitude of platforms on which we can browse […]

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11 Google Analytics Custom Alerts That You Want To Use For Your Website

It’s impossible to check your website data on a daily basis. Life is hectic, so it is understandable that as a website owner or marketing agent, you are not going to be able to monitor your website round-the-clock.  As it is highly unlikely that we will keep our eyes glued to our accounts 24/7, Google […]

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10 Most Important Things to Check When You Do a Website Audit

If you are looking to launch a digital marketing strategy, start with doing a website audit. Here are the 10 most important things you need to check when you do your website audit.

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Online Marketing Can Help Your Business Survive During the Corona Virus

5 reasons why online marketing can help your business survive during the Corona Virus The CoronaVirus is continuing to alter the contemporary world as we know it, socially, economically, and structurally. The economic impacts of this pandemic can not be understated: we are in for a serious change regarding the fiscal landscape of companies across […]

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5 Things Canadian Retailers Should Know About a Digital Holiday Shopping Season

5 Holiday 2020 Tips for Canadian Retailers No doubt this holiday shopping season is like no other before. Retailers all over Canada are wondering how to prepare, and what shopping behaviour will look like. The pandemic has changed everyone’s behaviour, this holiday season’s shopping is the biggest example. 65% of Canadians that are planning to […]

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