Online Paid Advertising
Sometimes You Need Results – Fast – Pay Per Click May Be Just The Tool For You.
PPC Campaigns are the sponsored results that appear in search engine results when someone looks for a keyword related to the ad.
We are firm believers in the strength of a balanced approach to internet marketing. However, quality and good results can take time so if you are looking to increase your traffic right now then paid advertising is an effective tool. Just be sure that your website is well designed and ready to welcome new visitors.
That said, there is more work that goes into PPC and how well this work is implemented has a big impact on your campaign’s effectiveness. As is the case with regular SEO, you need to research and select the right keywords first. The right price needs to be set in order to make sure you get the hits you want, and you need to monitor what is happening because everything can change from month to month.
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Guaranteed SEO can set up and run your entire campaign from start to finish. We also ensure your other internet marketing efforts and website are properly optimized to get the maximum benefit from your PPC campaign. Or we can provide our services on a one time/occasional basis. This would involve an initial audit with recommendations as to how to improve your PPC campaign and leave the rest to your internal team to execute.
How Does PPC Work?
You only pay when your advertisement is clicked on. Your ads will be instantly displayed in your chosen search engine once they have been set up. When done right, PPC ads can drive a significant amount of traffic to an advertiser’s website, in turn driving business and more sales. However, pay-per-click ads (especially those done through Google’s tool Adwords) can be complicated and frustrating to set up if you’ve never used them before. Getting the right ad to attract and engage prospects can be tough, but our team of experienced internet marketers can target your ads and help you attract new business leads.
PPC is a great option, but it’s much more successful when combined with other web marketing techniques.