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Online Paid Advertising (PPC)

your PPC Agency in Vancouver

Pay Per Click (PPC) Campaigns are the ‘sponsored results’ that appear at the top and bottom of search engine results pages when someone searches for a keyword related to the ad. Beyond Google or Bing, PPC can also span to platforms like YouTube, Facebook, Pinterest, and LinkedIn, effectively targeting audiences across multiple channels.

We are firm believers in the strength of a balanced approach to internet marketing. However, quality results can take time, especially with SEO, so if you are looking to increase your traffic and conversions right now, then paid advertising can be a very effective tool. If you choose to use PPC it is important your website is well designed and ready to welcome new visitors.

PPC campaigns are a daily task here at Guaranteed SEO. With over 28 years of experience in digital marketing, we know how to target the right audience and show them relevant and high-converting ads. Our PPC professionals are Google-certified and have the skills to run your campaigns with an eye on providing a positive return on investment (ROI).

Properly set up and optimized campaigns can have a big impact on your business. Take a look at our PPC Case study and see how we increased by 1,000% the number of leads for one of our customers.

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Pay Per Click advertising – Google, bING, FACEBOOK, INSTAGRAM & More What PPC campaigns can we run for you?

GuaranteedSEO can set up and run your entire campaign from start to finish: Search, Social Media advertising, Display advertising, Remarketing and more. Many associate Pay-Per-Click (PPC) with Google Ads or Bing, but PPC extends far beyond Google’s search engine results pages (SERPs) and the Display Network. Social media platforms like YouTube, Facebook, Pinterest, and LinkedIn also leverage the PPC model to reach targeted audiences effectively.

Our PPC experts are certified and have the skills and experience to run your campaigns with a healthy return on investment (ROI) or return on advertisement spending (ROAS).

Paid Search:These ads will be at the top of the search results from Google Ads and Bing Ads. It allows your business to appear when people search for the keywords that better represent your products or services – so they are very interested in what you can offer!
Display:You probably already saw display ads when surfing around the web, or reading your favourite news website or blogs. They appear on third party websites and apps that are partners with media platforms. This will target your audience accurately based on browsers’ cookies, hobbies, topic searches, etc.
Remarketing:Remarketing targets potential returning customers through their social media, emails, and search engines. Ninety percent of visitors leave a site without buying. Since many people glance at websites, this is a significant opportunity to convert casual visitors to customers.
Social Media Advertising:Our main social media ads work is with Facebook and Instagram Advertising, since both are very popular networks – but we also do LinkedIn ads for professionals. These social media companies have gathered a huge amount of data, therefore they allow highly targeted ads.
How does ppc work

How Does PPC Work?

You only pay when your advertisement is clicked on.
Your ads will be instantly displayed in your chosen search engine once they have been set up.
When done right, PPC ads can drive a significant amount of traffic to an advertiser’s website, in turn driving business and more sales.
Buyer Beware, pay-per-click ads (especially those done through Google Ads) can be complicated and frustrating to set up if you’ve never used them before.
Getting the right ad to attract and engage prospects can be tough, but our team of experienced internet marketers can target your ads and help you attract new business leads.
PPC is a great option, but it’s much more successful when combined with other web marketing techniques. A comprehensive approach is always the best.
Paid marketing is seldom “set it and forget it”. You need to analyze and adjust many parameters to get the best results and you need to keep in mind your competitors are probably trying to improve their campaigns also. This is why we recommend ongoing analysis and monitoring as well as periodic review of your keywords, bids and target consumers.

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