5 Ways Pinterest Can Help Your Business’ Online Marketing
Pinterest helps your online business in many different ways. Many people have a misconception that Pinterest is only for sharing funny pictures or favorite personal items and the like, but more and more businesses are seeing the advantage of using it for business. Step out of your social media comfort zone, which consists of Facebook and Twitter, and see what Pinterest can do for you. Just the visual appeal of a Pinterest page compared to a Facebook page should be reason enough for you to think about what you are missing by just sticking to a business Facebook page.
If you are on the fence about adding Pinterest to your marketing toolbox, then read on. Here is a list of five reasons Pinterest can help your online business:
1. Pinterest Is Geared Towards Businesses With Products & Services To Sell
Unlike other social media sites, people on Pinterest actively look for and buy products on there. Price tags on products that you are selling are welcome on the site. We recommend hyperlinking each product picture to the corresponding page on your website.
2. You Can Broadcast Your Work Portfolio Or Company Culture Visually
Pinterest is a great way to showcase your work and present it in a visually appealing way. Many businesses need to have a selection or portfolio to show prospective clients. Pinterest makes it easy to do so. There is also the added benefit of being a part of a platform with millions of users. People can share each other’s work, which adds to the effectiveness of your marketing campaign. For example, web designers can showcase the many different websites they have created and the different styles of websites they are comfortable with. Graphic designers can showcase their unique talents. Artists can post up samples of what they are working on.
Pinterest also has great tools to show what your company’s culture and brand is like. With Pinterest’s visual tools, you can provide a window into your company, put faces to names, and provide a human touch to the company. These are what connects prospective clients and customers to your company and attracts them to become loyal customers. Some ideas of what you can include are photos of employees, special events within the company, video testimonials from satisfied customers, etc.
3. Share Content Regularly & Become An Expert In Your Niche
Pinterest provides a way to regularly post relevant content for your audience. If they find the content useful, they will come back for more, which establishes your loyal following. The key is to find high quality content to post. Pinterest makes it easy to post content that appeals to your target audience. As a result, you can establish yourself quickly as an expert on the topics that you choose to cover. Pinterest is a great platform to build the credibility and trust that is so necessary in order to convert potential clients into customers. Clients have to believe in what you are selling. Becoming a trusted resource will have more and more people coming back to your page. This will give your business more exposure and create interest and buzz over what you are selling, whether it is a product or a service. With Pinterest’s tools, it is easy to organize your content around any theme that you choose to target your audience.
4. Link To All Your Online Marketing Tools Within One Platform
Using Pinterest is a great way to showcase your entire portfolio of work and link them all together in one place. It is also a great way to show all of your marketing content in a visually pleasing way and in an easy-to-find place. This works well as people are attracted and drawn to visually appealing things and content organized in a way that just plain looks good. You can link to whatever you want to on Pinterest, so it’s important to take advantage of that by linking pages such as content on your social media pages, eBooks, brochures, webinars, etc. to your Pinterest page.
5. Increase Traffic To Your Website
If you are looking for a way to supplement Facebook as a means to drive traffic, then look no further than Pinterest. Pinterest is more effective than YouTube, Twitter, and Google+ combined when it comes to driving traffic. Combining Pinterest with the necessary tactics from a respected SEO company is a surefire way to increase traffic.
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Those are five reasons why Pinterest is great for an online business. It is already working well for many different businesses. Make Pinterest work for you. Start a Pinterest account now and reap the benefits that other businesses have been taking advantage of. Pinterest is what you need to round out your marketing strategy and push your business ahead of your competitors.