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By Guaranteed SEO // Jul 04, 2012 Categories: Company Updates

A beginner’s guide to link building

Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. Google notices when other well regarded websites link to you and will believe your site is relevant, legitimate and respected. Paying spam websites or using link farms doesn’t help your cause and search engines are no longer dumb enough to fall for this trick. Using black hat SEO tactics will get your website punished, which may stop your views and drastically decrease page ranking. The smart thing to do is dedicate time into working hard and growing your audience legitimately. This ensures you will have a loyal band of followers who promote and appreciate your work. Here is Guaranteed SEO’s guide to link building

Great content

This process takes a lot of time and hard work, but the results pay off. Creating content which is informative and appeals to your target audience builds fans and respect from other influential websites. You should be updating your website frequently so you are consistently building momentum rather than going through a posting spree followed by months of silence. As you provide more and more great content, you will slowly begin to notice small changes like your first legitimate comment or more people sharing your work. Use a free program like Google Analytics to track your monthly views and, most importantly, don’t give up! This process takes time. Cater to your strengths and upload unique material such as videos, pictures and audio files which people can’t find anywhere else. You can also check out what subjects are popular by checking Google Trends and writing something which many people are interested in.

Relationship’s lead to link building

Building relationships with other blogs means they will frequently link to your work and share it with their friends. Make sure you acquaint yourself with popular blogs in your niche because this audience will appreciate your content most. Leave thoughtful comments and interact with like-minded people. As your reputation grows, other viewers will be more interested in what you have to say or offer. Letting people from different websites write for you and offering your services to other blogs also increases back-linking potential. Social media is a great way to build relationships, particularly Twitter where you can talk and share opinions within mere seconds. People can also share your content very easily through social media, and although search engines don’t rate links from social media quite as highly as they do from other websites, it still adds to your SEO and increases your potential audience.

Business promotion

There is nothing wrong with paying legitimate companies to help connect your business with relevant customers. Bing, Yellow Pages and Yahoo offer services such as local business listings which help with community marketing and can be used to build a local reputation. This creates authority in local searches and reputable links to your brand. E-Commerce websites such as Ebay can also submit product lists and promotions to viewers which will help with sales and are another great back linking opportunity. At the very least, you should sign up with Google Business Places so Google has your relevant information and people know how to contact you.

Link building isn’t rocket science

Despite being a proven SEO tactic used by internet marketing experts, back linking doesn’t need to be difficult. If you regularly write great content and follow some basic strategies, viewers will find your work and eventually share it with other people. This tactic takes time and dedication but like everything in SEO, we are here to help. Guaranteed SEO has a team of excellent writers who can regularly write you relevant content, begin a internet marketing strategy and use social media to help grow your business.

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