A guide to reputation management: Part One
With the growing popularity of review websites like Yelp and Trip Advisor, being aware of what is said about you online is becoming increasingly important. Many people use review sites to decide what business they are going to trust and a bad reputation means you can miss out on a lot of customers. It’s important to give people the right idea about your brand and ensure all of the information online is correct. But what is digital reputation management and how can it be performed? Read below for part one of our guide.
What is online reputation management?
In the real world, when you are managing your reputation you monitor what is being said about you and spread the word about your positive achievements. Online reputation management is very similar. Generally you cannot directly edit or change what people have already said online, but you can manage and respond to feedback accordingly. Positive feedback can be used as marketing material and you can share it online to highlight your achievements. Negative feedback also needs to be addressed, for two reasons. Firstly, you need to show your customers that you care about their experiences with your company and you will do what is necessary to improve their experience. Secondly, as you will be responding to their complaints in a public domain, this is a way of showing everyone how your business behaves when criticized and will help to neutralize the impact of any negative feedback.
Reputation management Dos and Don’ts
Consider how comments about or from you impact how people perceive your company Constantly monitor what is being said about your company. Take action when you have the opportunity to respond to negative or positive feedback. Apply good social etiquette and always follow the rules and regulations of the platform being used.
Get into online arguments or petty disputes. This will damage your brand and is seen as unprofessional. Ignore reputation management. If something is said about you, it’s important to capitalize on the compliment or reduce the damage from negative feedback. Assume the customer is wrong. Many businesses make the mistake of immediately going on the defensive and assuming the customer is incorrect or attacking them. Use all legitimate feedback as an opportunity for improvement. Look for part two of this series where we go more in-depth and cover the practical aspects of reputation management.
Need more reputation management advice?
Guaranteed SEO has been in business for over 15 years and we know exactly what it takes to build a brand and help a company to receive the positive recognition it deserves. Our clients range from hotels to real estate corporations and our talented team never disappoint. For more information take a look at our testimonials and other blogs on the subject. You can also contact Guaranteed SEO here and we will create a reputation management strategy designed specifically for your business.