An excellent way of gaining traffic to your website is by blogging. Updating a blog regularly is a great way to nurture new leads, convert prospects, and maintain relations with existing clients. If you are producing unique, high quality content that is relevant to your business, it will simply make it easier for people to find you.
For every blog post you write, you will have one more indexed page that will enable you to rank in Google, Bing, and other search engines. Each new page of content is a new vessel for bringing traffic to your website.
Gone are the days of writing a blog piece that might be read 100 times in a week and then die. Blogging today is about creating evergreen content. Evergreen content is timeless, high-quality content that will be referred to for many years to come. Some evergreen blog title examples for a hotel might be:
Once you’ve established some evergreen content, you may want to use your blog to help increase conversions. How do you this? It’s pretty simple; you use the traditional fail-safe marketing technique of calls to action. Just to clarify these calls to action are not restricted to things like… ”sign up for a monthly newsletter”, “buy now” or “reserve a room”. Call to actions today might be “Download a free city guide” or “Sign up for our Seattle transport infographic”.
Another great reason to blog is that it will help you become an authority on a topic. For example, if you are a hotel manager, and you have a blog which you update with useful travel advice, after time, your blog will gain trust and may become the go-to place for travel advice in an area.
When choosing what to write about it is important to look at what people are searching for. You can do this by using Google’s keyword planner in AdWords or by checking out Google Trends. You can use these keywords in your post, but it’s important not to become too obsessive about keywords and stuff them in everywhere. Great SEO is fun content!
It’s a good idea when thinking about content to decide where in the buying decision process readers might be. Some readers may be at the very beginning of researching a purchase, others may know what they want to buy and are just deciding what brand, or others may be about to make an immediate purchase. You should create different content for each of these three stages.
Now you have a good idea on the benefits of how and why to blog; it’s time to get started! An important success factor about blogging is doing it at regular intervals. Be realistic if you’re a small company, one quality blog a week will be demanding. So assess your limitations and blog around them.
If you are looking for even more help, please check out our friends over at First Site Guide, They have some good material to get you started.