What is Keyword Research and why do I need it done right?

Keyword research is the first step to internet marketing success. Many marketers invest countless hours researching keywords, but these efforts often fall short due to simple mistakes.

This article will provide you with some key tips on keyword research so that you can start generating keyword ideas that are more likely to convert into revenue.

Keyword research is the process of researching the keywords that are relevant to your website content and verifying their commercial potential.

Keywords can be anything from a single word to using phrases and even long-tail keywords depending on the strategy you are trying to achieve.


How does Google use keywords?

Every day, Google receives hundreds of thousands of unique terms that have never been used before by consumers attempting to discover items, services, or knowledge that are of interest to them.

Having a vast variety of keywords and key phrases in addition to the long tail type ensures that the Google AI will match your product or service with a suitable consumer who is looking for just what you offer.

It’s critical to remember that a broad search term might provide a large number of results, but it won’t necessarily connect your product to someone seeking it.

What are the benefits of keyword research?

When it comes to paid advertising sources like Google Ads, having keyword data will allow you to target specific ads based on keywords that people already search for. This means less wasted money!

Your competitor’s keyword searches could also provide insights into what people use as their search terms and you could incorporate those into your own keyword research to find out why they produce high-quality traffic: which might help you develop strategies to improve your own search engine results.

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How does keyword searching work with SEO and SERPs?

When you search for something, you probably don’t type out the full phrase. Instead, you might use some type of keyword that is easier to remember or has a specific meaning to you. That keyword would be your attempt at finding what it is you are looking for in the sea of billions of potential results. When it comes to search engine optimization (SEO), this practice is intended to help websites rank higher than their competitors on organic searches so they can bring more traffic through.

One keyword could have different forms or misspellings that people use. For example, if someone was trying to find information about homeschooling they might search for “how do I homeschool” instead.

The Google AI or its equivalent in other search engines is extremely sophisticated at figuring out what the search originator is looking for, but it is not psychic and it is by no means perfect.

In a perfect world search engines would give very few results and they would be exactly what you were looking for in terms of product or service. That said, the more accurately you’ve entered search terms that match with the vendor’s keyword optimization of their text and descriptions, the more likely the search engines will be able to infer correctly what the consumer is looking for and what the vendor is offering.

In turn, this will lead to a more successful transaction.

What does SERP stand for?

The term “SERP” refers to a search engine results page, which is the webpage that the search engine delivers in response to a query term. In general, the more precise your inquiry, the fewer results there will be, but they should be more relevant.

Keyword basics

In the early days of the web, keyword optimization was as simple as using keywords as often as possible without making your writing too repetitive, keyword stuffing if you will. This is still somewhat true: you need to use some specific words in your content to be considered relevant in the eyes of the search engines; however, the importance of testing and the inclusion of your keyword research discoveries cannot be understated.

There are only so many keywords on a page that anyone search engine crawling bot can process at once. If you have thousands or tens of thousands of keywords or phrases then it means that pages on your site may not even be indexed correctly by Google because there is no clear “relevance”.

What is keyword stuffing?

Keyword stuffing means overwhelming your content with keywords in an attempt to spam a search engine. Though Google has gotten better at filtering out these spammy results, keyword stuffing could catch the attention of a human reader but in a negative fashion as it looks unprofessional. Keyword stuffing can also lead to your page ranking lower than other pages that don’t use this kind of tactic.

The keyword golden rule

It’s a method that’s been utilized for years and has passed the test of time in the online marketing community. Many keyword tools, such as Google Ads Keyword & Performance Planner, show keyword volume as one of the key defining elements of this rule. There is debate about how accurate or relevant keyword volume is today, but results from most serious research into this matter do imply that you should focus your efforts on quality high conversion longer-tailed keywords rather than high volume but lower converting single words.

The keyword golden rule is not going to be ignored by modern SEOs who have taken advantage of new keyword tools and databases. It is still true that a more relevant phrase with realistic keyword volumes can bring your site up higher in results because there are so many related phrases being returned from these keywords.

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What are long-tailed keywords?

In keyword research, long-tailed keywords are keyword phrases that contain three or more words. They are much less competitive because they take a longer time for people to find and use in their search queries.

Long-tailed keyword phrases usually have a small audience, but the people searching them tend to be highly targeted. Since there is not as much competition with these types of keywords, it makes it easier for you to rank higher on a SERP. While a lot of extra work is required to do keyword research with long-tailed keyword phrases, the benefits definitely outweigh any potential pain points along the way.

Consider, for example, a potential customer who is looking for a reverse osmosis water filter. More specifically they would like when that goes under their kitchen sink and is for home use. If the consumer searches Google using a fairly generic short-tailed keyword like “water filter” they will probably generate tens of millions of results most of which will not be very useful.

Searching for longer-tailed keyword terms is, therefore, what the most-likely customer would rather input to refine their search and find the product that they were looking for. Thus ranking for the long tail keyword term “reverse osmosis under sink water filter” will serve the vendor much better than trying ranking for a more generic term where the competition is more fierce.

When crafting keyword phrases it is important to not only think about the search demand but also to consider how many competitors are already competing for that keyword phrase. Key phrases that contain just your brand name are easy to achieve whereas a long-tailed keyword term will be difficult to rank well for if there already is a lot of competition for it; and ranking on page 1 of Google is usually required before you can generate many leads from organic search.

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The Importance of Keyword Research

Keyword research is the process of looking through and researching your material in order to identify themes relating to what your company does or aspires to do. While it may not appear to be a particularly thrilling component of SEO, it is quite essential. It serves as the foundation for all of the other strategies you intend to use. If you don’t have

The purpose of keyword research is to find and define keywords. A person can use these keywords to optimize their website and increase the chances of ranking highly on search engines. It involves analyzing the different words people use when searching for content so that you can rank higher than your competition. Typically higher-ranked results get more traffic as people are more likely to click on them. When optimizing content or designing a website’s architecture, keywords should be carefully thought out and selected based on their relevance, volume and competitiveness.

What are keyword tools?

Keyword tools are third-party programs that allow the users to input a keyword and then display keyword suggestions along with other helpful information.

What keyword tools should you use?

It really depends on what information you are looking to get and the marketing purpose of your research. There are a lot of different keyword tools, some examples here: Google Adwords Keyword Tool, Wordstream’s Free Keyword Tools (especially the keyword suggestion tool), Ubersuggest (for keyword ideas), and SEMRush (if you’re looking for competitive intelligence).

To get keyword ideas, use the Google keyword tool. You simply tell it what kind of keyword phrases you are looking for (by city or state, for example), and it will spit out suggestions based on real-time keyword popularity data. Also, pay attention to search volume—this gives you an estimate of how many people could be actively searching using that keyword phrase each month.

Once you’ve got keyword phrases that meet all of your criteria, take a look at the top 10 results in Google for each keyword phrase. Does the content match what you want to write about? Can you add value to these other pieces of content by writing something original and unique? If so, add these keyword phrases to your list.
Another keyword research tool that you can use is SEMrush. This is very helpful because it will give you keyword suggestions based on competitors’ web pages (i.e., what keywords they seem to be targeting).

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The Last key-Word! 🙂

Keyword Research is one of the most important tasks involved in Search Engine Optimization (SEO). An effective keyword strategy helps you improve your site’s search engine rankings, increase relevant traffic from paid and organic search results, and unlock opportunities for long-tailed keywords.

Keywords should be carefully considered and chosen based on their relevance to the material when optimizing content or building a website’s architecture. Keyword research is not rocket science but does require some knowledge of both the relevant tools and the product that is optimized for.

The LAST WORD, if you fail to invest in keyword research or do an inadequate job of it don’t be surprised if your website performance remains lower than expected.

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