SEO-friendly Copy is Essential for a Strong Internet Marketing Strategy
There’s a new breed of copywriter out there, and they are no longer just focused on web copy. As internet marketing grows in sophistication, and SEO becomes an even larger aspect of every facet of your website marketing strategy, it becomes crucial for your website copywriters to also be SEO experts, and to understand how to effectively incorporate SEO tactics into your website’s copy. Copywriters in today’s internet marketing world need to be somewhere in between copywriters of old, who were focused solely on engaging content, and spammers who write nonsensical copy riddled with keywords, so that they can produce exciting, fresh content, with good SEO aspects to help their websites get found. When it comes down to it, the reality is that even if your website copy is beautifully written, if your website doesn’t get found because of bad SEO, then it doesn’t really matter, does it?
Writing SEO-friendly Web Copy—Without Sacrificing Content or Internet Marketing Quality
When you’re writing your website copy with your SEO strategy in mind, it’s important to remember several things:
- Be careful with your keyword usage. We know there is a major temptation to overuse your keywords to help you content rank well but, at the end of the day, you need to writing content for customers, as well as search engine spiders.
- Nobody links to keyword-stuffed garbage. Remember, one of the best things that good content can do for your SEO strategy is encourage other websites to link to your site. If you’re not providing something valuable to your audience, you’re not going to improve your inbound links.
- Develop your strategy and stick to it. Good internet marketing and SEO are long term, ongoing commitments and you need to be dedicated to optimizing your copy effectively all of the time including everything from blog posts, to news bulletins and updates on your website.
- Use good Titles, Headings and Links. When it comes to SEO, there’s more to writing good body copy with keywords present. You also need to make sure that you’re linking within your content to internal website pages (using good keyword-rich anchor text) and using your keywords in your title and heading tags.
- Don’t forget about your customers. When you start writing copy while thinking about your SEO strategy, sometimes it’s easy to forget that your customers are important too. Not just in terms of writing good copy, but also in terms of writing about things that are of interest to your target audience. Don’t just write about subjects where you think you can incorporate your keywords easily, not only does this not engage your audience, but it also lessens your chances of ranking well for longtail keywords, which can have a solid effect on your internet marketing and SEO strategies.
As with everything else, writing SEO-friendly web copy is a skill that takes time to develop. Use our tips above and it should help you start to head in the right direction, and don’t forget to find us on Twitter and Facebook where we share tips like this on an ongoing basis to help you improve your internet marketing. Image by Paloma Gómez on Flickr.