Why is my website not bringing me the traffic and revenue I expect?
Guaranteed SEO has been in the online marketing industry for more than 18 years and we have built our reputation on service & results. Internet Strategy and Analysis is one of our fastest growing services. A solid strategy involves analyzing data, setting realistic goals, and following through.
Since the Internet has become a common tool every website owner has the dream of becoming the next Amazon or Facebook. To do that requires frequent analysis and improvement based on what market forces dictate. Chances are that if you sell Books and Kitchen appliances and no one buys the appliances, it is because you have probably not done a great job at marketing that part of your business.
“The only thing worse than being blind is having sight but no vision.” – Helen Keller
Internet Strategy and Analysis is often overlooked or simply not budgeted for in the website design and SEO implementation phases. Crafting a solid strategy involves more than simply being descriptive of your services or products on your website. Integrating all the tools of the trade such as your blog, Facebook page, Twitter Account, Linked In profile and and other sources, then analyzing data based on how people interact with your website and social media is key.
Setting targets, deciding how you will measure them and what happens when they are achieved, making sure there are properly placed calls to action as well as links to alternative choices within your website, making sure your messaging is on point and your UI is clear attractive and effective are also part of a complete strategy.
Setting realistic goals for improvement that drives realistic incremental growth…not necessarily a Grand Slam as they are very rare, will grow your business and provide you ongoing return.
- What is my niche?
- Does my Website accurately describe my company and what we offer?
- Is it easy to buy from my website or to figure out how to reach us to make a purchase?
- Who is my competition?
- How can I beat the competition?
- What are the industry leaders in my market doing?
- What are my competitors doing & how do I compare?
- What channels am I using to market my business online?
These are only a few questions a business owner should take into consideration. A successful internet strategy requires an honest analysis of your company’s previous actions, present standing, and future goals.
Guaranteed SEO’s team of internet marketing experts will help you map out which steps to take. Whether you are completely rebranding your online presence or simply wanting to build a stronger social community, an online strategy helps you prioritize where to spend your marketing budget, time, and efforts.
Your website has the potential to be your best employee for sales, marketing and customer service. Have you given it the tools it needs to be the best?