University First Class Painters
University First Class Painters (UFCP)
After some years of struggle, University First Class Painters turned to us to redo their website. The old version was not responsive, difficult to update regularly, and its organization somewhat inconsistent. Still, the website had relatively good traffic thanks to good rankings in some of their markets. But they just gave up on updating their website. They left it untouched regardless of the apparent problems for their users and potential clients.
To fit their needs, we built a WordPress multi-site, making each market independent yet consistent in its form. The custom themes with custom fields specific to their content make it easier to change images or modify the text. And, of course, the new website is fully responsive, improving the website’s usability significantly on mobile devices.
Soon after the launch, the website was already performing better than its predecessor in the search engines. Although it may be a bit early to tell with exact certainty at this time, the traffic has increased quite nicely, and so have the conversions. Mike and his team are more than happy with the new layouts and website structure, and we are looking forward to keeping making improvements to the website soon.
