Conversion Rate Optimization (CRO)
Convert your users into CUSTOMERS!
CRO is the art of increasing the number of leads, sales without additional traffic on your website.
Every website has unique sets of goals. A cleaning service website generates lead, whereas an E-commerce sells products and a blog converts users to subscribers.
Many site owners are not focused enough on reaching those goals. And many marketers measure success in terms of traffic and rankings. These are “vanity metrics”. Do you have a lot of traffic on your website? If yes, it’s a good start. But there is no point of having a huge amount of users if they are not doing what you expect from them.
The real question is: Is this traffic valuable for your business? This is a completely different mindset. That is why Conversion Rate Optimisation is so important, it allows you to identify what isn’t working, why, and how to fix it.
Our CRO approach
Guaranteed SEO can help you grow the amount of conversion through a wide variety of techniques such as:
- Setting-up your sale funnel: if you want to measure CRO improvement you’ll need first to make sure everything is tracked from the visit to the final purchase. That is why we will review all your existing tracking and make sure that we are following your buyers all along their journey. From this point, we’ll be able to identify pain points and remove them.
- Analyzing traffic sources opportunities: one source of traffic can be much more valuable than another, that is our role to highlight them and concentrate our effort on what is working best.
- Optimizing your website design: you only have 3 seconds your potential buyer when they first land within your website, otherwise, they simply leave without getting to know you. Simple improvement can make the difference: clear headlines, call-to-actions and content are the basics.
- Optimizing your PPC campaigns: some companies are dependant on CPC campaigns, this is our role to audit what is made and what can be improved. There is always quick win and tweaks to make to enhance your CRO (eye catching ads, keyword optimization, retargeting strategy…)
- Creating landing pages: really important leverage to improve your CRO. With a well designed and conversion focus page your CRO will gain few points and enhance significantly your return on investment.
- Running A/B testing: now you have everything to nail your CRO you can even go further with A/B testing. Color, layout, call to action, copy… Everything is good to be tested! But carefull only one change at a time.
We drive results for your business in BC
In CRO Universe, small changes can affect positively your conversion rates. Step by step your website will be more effective, and at the end make a huge difference to your business profitability.
Take a look at our customer results and see how their CRO went from 30% to 40%:
Are you interested in getting more sales and increase your overall revenue? Get in touch with one of our CRO expert for a free consultation!