CRO is the art of increasing the number of leads, and sales without additional traffic on your website.
Every website has unique sets of goals. A website for a cleaning service might be designed to generate leads, whereas an E-commerce website usually sells products and services. Within a website different sections might have different goals, a blog site or section of a website works when it converts users to subscribers.
Many site owners are not focused on reaching those goals. And many marketers measure success in terms of traffic and rankings. These are “vanity metrics”. Do you have a lot of traffic on your website? If yes, it’s a good start. But there is no point in having a huge amount of users if they are not doing what you want from them.
The real question is: Is this traffic valuable for your business? This is a completely different mindset. That is why Conversion Rate Optimisation is so important, it allows you to identify what is or isn’t working, why it isn’t working, and how to fix it.
Guaranteed SEO can help you grow the amount of conversions through a wide variety of techniques such as:
In the CRO Universe, small changes can positively affect your conversion rates. CRO is the art of increasing the number of leads, and sales without additional traffic on your website.
Step by step your website will be more effective, and in the end, make a huge difference to your business profitability.
Conversion Rate Optimization doesn’t have to be scary. If you are interested in getting more sales and increasing your overall revenue, get in touch with one of our CRO experts to schedule a free consultation and discuss proven digital marketing strategies.