Branding your company properly can make or break your business. But how exactly is that true?
Will having a nicely designed logo and brand consistency really pay for the design costs down the road?
To answer that question, first we have to define what branding really is. At one point in time, having a logo was all a company needed to pass as “fully branded”, but a lot has changed since then about the business world, as well as the world of the consumer.
Businesses now have a greater level of responsibility to their clientele, and everything that falls within that relationship is now considered to be a company’s brand.
That’s not to say that a logo isn’t incredibly important in creating a powerful brand; it happens to be the heart of everything your company stands for and dreams of becoming.
A fully functional and powerful brand, however, must contain a system of multiple elements.
These elements need to both stem from and work with one another to create the impactful, memorable and gratifying experience that’s intended to strengthen the relationship between you and your clientele.
This can include your website, business card, email campaigns, or anything that contains graphics and design. It also includes your customer service appeal, social media presence as well as the tone that is used throughout all of your written and recorded material.
Ok, ok, so being nice to your costumers keeps them coming back–makes sense!
But what’s the reason for caring about “making things pretty”?
The answer happens to be right there; it shows that you care about your business. It shows that your company is willing to go beyond what is necessary for basic survival and business growth; it shows that you are daring in the faces of competitive markets; it shows that you and your team are applying the same amount of effort that you did with your brand as you are behind the scenes with the products or services you are offering. If your potential client doesn’t connect with you from the get go, well, maybe they’ll move onto a competitor with which they do.
So how will Guaranteed SEO help you brand or rebrand your business?
- The brand starts with you.
First, our team of skilled and experienced professionals understand who you are, what your business goals are and how you wish to uniquely stand out from your competitors.
- Then comes the creative stage.
Our design and marketing team will collaborate with each other on what main messages your brand should convey. Then our designers turn ideas into visuals, which are then shared with you for feedback.
These steps are repeated several times as we create each and every element of your visual brand until the final piece has been completed, resulting in an entire body of work that’s unique, creates an impact, and most importantly, is something that you and your company identifies with.
It’s with this process, our team and the individual clients we get to work with that produce brands that are amazing successes for businesses, and they continuously prove to profit their investors time and time again.