Are you interested in improving the conversion rate on your landing pages? Do you dream about how to increase online sales? If so, you’ve come to the right place. To help you answer your questions and generate more money online, we’ve created a five-step guide on how to increase online sales. In this post, you’ll get an overview of everything from webpage design to copywriting to A/B testing. As we walk you through five key concepts that will help you improve your website conversion rate and grow your online business, you’ll be able to explore each section and discover which on-page elements are crucial in the sales process and how you can tweak them to enhance your online sales results. By the end of this article, you’ll have a pocket full of useful tips that will bring you closer to building your website into the sales machine you’ve always dreamed of.As you go through our guide and discover helpful tips, be sure to click through to each article to get the full story. We wouldn’t want you to miss out on anything special! Here we go.
All highly converting webpages have one thing in common. They give the user exactly what they’re looking for. In order to do so, you need to control your reader’s attention and guide them through your sales page effectively. Below are a few design tips that will keep your content clean and your visitor’s attention focused:
Your headline and tagline are your first chance to catch the reader’s attention and convey your unique selling proposition (USP). There are two great ways to write effective headlines: 1. Make a very clear statement about what your product is and who it’s for 2. Seduce your visitor into reading more by striking curiosity into them or using humour. Once you choose your headline strategy, you’ll have to come up with a list of headlines to test on your landing page. Headline Brainstorming Strategies
Each one of these headline techniques has its own pros and cons (see the article for more details). The most effective headline will always depend on what you’re selling and who your audience is.
When someone lands on your page, they are trying to find out one thing: Will this product help solve my problem? Below are 4 tips to help you answer this question quickly while holding the visitor’s attention:
Your sales copy can make or break your landing page’s success. If your sales pitch does not directly address what your visitor’s want to know, you’ll have a poor conversion rate. Whenever possible, try to get user feedback to constantly improve your copywriting.
Implementing social proof on your landing page is all about building trust with your audience. You need to prove that your product has made other people’s lives better. Leverage your customers’ best experiences and see if you can get them to share some kind words about you. After all, who is better to trust then someone with real experience with your product? Here are 7 ways to build trust with your audience via social proof:
Your call-to-action is the main goal of your sales page. Regardless of what your CTA is, you want it to be extremely prominent on your page so that your visitors’ eyes are drawn to it. If customers don’t complete your call to action, you have failed your sales mission.
Once you’ve got your website together and set up your landing pages, you need to conduct some tests to see if your webpages are performing up to standards. There will always be a way to improve your conversion rate. If you neglect this step, you’ll be leaving money on the table.
Get a friend—someone who is unfamiliar with your website—to look over your webpage for 15-30 seconds and answer the following questions:
If your test subjects were successful, great! If not, you need to get back to work. Reiterate your design and messaging until you can accurately convey the above four points within the brief timeframe.
8 things you can test on your sales page to improve your conversion rate:
The online sales process is much different than that of the traditional business meeting or in-store sales visit. In the online world, there is no verbal communication or face-to-face interaction between the vendor and consumer. Instead, there is just a website—a single online entity with no personality. As a business owner, manager or marketer your job is to ensure that your website can effectively sell to incoming prospects. This means your web pages must convert customers at a profitable rate. Your homepage and sales pages need to deliver on the following four points without a hiccup:
At Guaranteed SEO, we know that online marketing can be overwhelming so we’re happy to help at any time. If you’d like some assistance improving the traffic to your website or increasing your conversion rate, give us a call at 1-866-588-8282 or fill in our request form and we will be happy to help you.