Web Design – Simple Tips For A More Effective Website
In this blog on Website design, we are letting one of our designers loose with her word processor…hang on tight!
Structure, Flow & Content
DO structure the flow of the page and content; where your content lands on the page is important to the “viewer” and sites overall effectiveness.
DON’T use multi-size floating boxes, objects and text on a page unless you are writing a blog or presenting a portfolio with some sort of artistic appeal to your site that integrates different sized boxes and text.
DO, have quality content even if you have to pay a little extra to get it up and running. It will be worth while in the search engine optimization (or SEO) process for your website. → read more
Tips For Successfully Working With Your SEO Company
Successful internet marketing is not a single undertaking, it’s an ongoing ever changing process. The most effective online marketing campaigns are built out of multiple parts and fuelled by planning, creativity, and a deep understanding of how the internet works when it comes to getting your page noticed. While we’ve spent a lot of time going over the planning and creativity aspects of online marketing, what may be less clear is how to carry out the more technical aspects of online marketing such as search engine optimization. Navigating the waters of search engine optimization can be tricky business and is an area of a business’ marketing strategy that is often better left up to professionals. → read more
How to use Google+ to improve your Social Media Marketing
In 2011, Google, seeing the profitability and potential of Facebook’s success, launched their own Social Networking platform and dubbed it Google+. With the introduction of Google’s Social Media protege a lot of users were quick to sign up and see what Google+ was all about. Unfortunately for Google, that’s just about all anybody did with Google Plus.
When it came to Google+’s user base, it seemed the 500 million plus users were only interested in signing up, taking a quick tour, and then signing in every three or four months for a befuddled look at their profile. By the time Google Plus came around, most users interested in social networking had already signed up for a Facebook account. While many users were willing to sign up for both accounts, managing a platform which mirrors Facebook meant a lot of work with little pay off. It seemed Google Plus was doomed to be a failed venture for Google.
It would seem, however, that there is more to Google+ than meets the eye. → read more
Get your business noticed with Google Local Listings
When it comes to online and social media marketing, there are a number of strategies which are extremely effective for many large companies and businesses. In many cases, these same strategies do not translate effectively when it comes to marketing a small or local business on the internet. This has a lot to do with budget and the resources at a large company’s disposal as opposed the resources of a small business, but has even more to do with reach and the fact that a well known, well established company has a larger audience base meaning growth occurs more rapidly giving big business a huge advantage when it comes to online marketing. How then, does a small business get noticed in the world of online marketing? → read more
When it comes to online marketing and creating a successful robust campaign, you want to give yourself every advantage possible to ensure that your efforts will be successful and result in profitable engagement from your audience. With success in mind, it is worth your while to seek out any and every tool which will give you a competitive edge online, get you noticed, and make sure you are miles ahead of the competition when it comes to getting noticed on the internet. Lucky for you, we’ve taken a lot of the guess work out of deciding which tools will be beneficial for you and your marketing efforts. We’ve compiled a list of our top ten favourite online marketing tools. → read more