The Online Marketing Tree
Online marketing can be a daunting concept to understand; new opportunities arise daily, old fads fade, so many acronyms, etc. But over 80% of Canadians have an Internet connection, the country is the most connected in the world, spending 40+ hours per week online. If you haven’t noticed, this Internet thing is going to stick. → read more
The big Penguin wants you to keep posting content, and so does your audience!
Writing Content That Drives Results
Sometimes when we are talking to our clients the message we are telling them goes something like, “look it doesn’t matter how much on page SEO I do, if you don’t post some content for us to work with it’s really hard to get you to grow traffic and rankings”. Sadly, the response is often – I don’t have time. Huh? You don’t have time to grow your business?!
Heck, yes, we are all busy, and writing good content is not always easy, but it really is becoming more and more the factor that separates high ranking sites from the also ran’s. How much content you need is obviously relative to what business you are in, who you are competing against and how much business you expect your site to generate, but adding quality content is never going to hurt! → read more
Google Penguin 2 is now out…
There Is A New Penguin In Town!
When walking to work in downtown Vancouver, a Penguin seems like a strange animal to be pondering, and yet that is exactly what I found myself doing this AM. In my head I was thinking of our customers and trying to figure out if there were any I need worry about being affected by the forth coming Google Penguin. When you market hundreds of sites and Google’s own spokesperson and various industry experts are saying that the forth coming release will affect 2- 5% of sites it gives one pause for concern.
Our SEO team comes from a wide variety of backgrounds, some technical, some more of the college “arts” program and of course many of the younger ones directly from a SEO or online marketing programs, but the one thing all good SEO’s share is they are competitive. They love to see their work get positive results for clients. In fact I think it is this need for “speed” that keeps us going with a solid determination to do better, so not surprisingly, all of us wonders just what the fearsome Google Penguin 2.0 portends.
Side Bar: If you are wondering why I am talking about an Antarctic flightless bird, most recently best known as the center attraction of various animated movies, then first a word of explanation and a brief history of the internet world. → read more
Local Listings Equal More Business!
When Marketing your business on the internet, search engine optimization is meant to give you an advantage over your competitors by improving your Google ranking meaning your search listing will be the first that users come across when searching for businesses in your industry. While this is still beneficial for small businesses, or those that offer a product or service in a specific local, there is another area of importance when it comes to marketing this type of business. Small businesses or local businesses benefit greatly from having a local listing – indexed content and a listing on the local search engines. → read more
Content Marketing For Hotels And Travel Agencies
The part social media and the internet plays in marketing today holds so much sway that almost every business in every industry has taken to online marketing to get their message out there and increase profits. Still, in spite of the prevalence of social media and content marketing, many business owners still shy away from internet marketing with the belief that their particular industry does not lend itself to being marketed online. → read more