At GuaranteedSEO, one of Canada’s most experienced digital marketing agencies, we can handle all your online advertising.
Ever seen those “sponsored results” at the top of a Google search? That’s us! Or noticed an ad from a website you visited pop up on YouTube or Facebook? Yep, that’s us too. Even if you’re checking the weather and see a product you almost bought, that’s the power of remarketing in action, driven by our expert team.
Our team believes in a comprehensive marketing approach that brings together SEO, paid advertising (Google, Bing, and social media), and remarketing. This full-funnel strategy is crucial because, in today’s market, getting a sale or a lead isn’t a straight line.
It’s a complex journey for customers to find you, trust you, and then convert. But you don’t need to worry about those complexities; that’s our job. Our Pay Per Click (PPC) management services cover platforms like Google, Bing, YouTube, Facebook, and LinkedIn, ensuring your audience is effectively targeted wherever they are online.
If you think AI, can take care
Pay-per-click advertising is powerful, but only when managed strategically. Here are a few essential insights to keep in mind before launching your next campaign:
AI may automate your campaigns, but without expert guidance, it can also burn through your budget fast.
If you are wondering whether a PPC specialist is still necessary in the age of AI, read our blog post ‘Is AI Making Your Google Ads Specialist Obsolete? The Impact of AI on Google Ads” to find out why human strategy is important and how to avoid costly mistakes.
These ads will be at the top of the search results from Google Ads and Bing Ads. It allows your business to appear on high-intent searches when people search for the keywords that better represent your products or services. Now, with AI-powered search ads, Google’s AI-powered search capabilities enable these platforms to understand user intent beyond exact keywords, matching your ads to more relevant searches and even natural language queries.
This advanced campaign type within Google Ads utilizes Google’s powerful AI to maximize conversions and value across all of Google’s inventory, including Search, Display, YouTube, Gmail, and Discover. We provide the strategic goals, audience signals, and high-quality assets, and Google’s AI then optimizes bids, placements, and even generates new ad variations to find your most valuable customers wherever they are in their buying journey. It uses real-time understanding of consumer intents and preferences to unlock new customer segments you might not have expected.
Display ads reach your audience while they browse articles, read blogs, or scroll apps. Combined with AI-powered remarketing, they keep your brand in front of warm leads who’ve already visited your site. Whether they’re checking email, watching videos, or reading the news, AI ensures your ads are shown to the right users with the right message at the right time, turning casual visitors into customers and maximizing brand recall.
YouTube is one of the most powerful ad platforms online. With skippable and non-skippable video ads, bumper ads, and in-stream options, you can build brand awareness, educate buyers, or drive conversions. Google helps match your message to the right viewers based on demographics, watch history, and intent. It’s a powerful way to connect visually and emotionally with your ideal customer.
Designed specifically for online retailers, Google Shopping Ads showcase your products directly in search results, complete with images, prices, and store names, making it easier for potential customers to find exactly what they’re looking for. Google Shopping Ads heavily utilize AI and machine learning. Google’s Shopping Graph, an AI-driven, real-time dataset, processes billions of product listings, matching shoppers with the most relevant products by analyzing product information, website data, user-generated content (reviews), and search intent. This ensures your ads reach customers who are ready to buy. For these types of ads to work, you must have a properly optimized website as the AI takes context from the content on your website.
Our main social media ad work is with Facebook and Instagram Advertising, since both are very popular networks, but we also do LinkedIn ads for professionals. These social media companies have gathered a huge amount of data; therefore, they allow highly targeted ads.
Artificial intelligence is reshaping the PPC industry with powerful automation for targeting, bidding, and campaign management. AI can now powers everything from hyper-targeted audience segmentation and real-time bid adjustments to dynamic ad creative and comprehensive campaign frameworks like Performance Max.
However, it’s critical to approach this powerful technology with a strategic note of caution. While transformative, AI in advertising is still very much in a “learning mode”. It is not yet a fully autonomous, set-it-and-forget-it solution. To be successful, AI algorithms will always require expert human oversight, including precise prompts, strategic guidelines, and carefully constructed guardrails.
That’s where we come in. We provide that crucial human oversight. Our approach is collaborative; we use your essential feedback on lead quality and quantity to continuously optimize the campaigns. This ensures your budget is always directed toward what matters most: delivering valuable results for your business. We make sure AI (where applicable) is not just running, but running in the right direction.
With the right techniques and budget, paid ads drive significant website traffic, leading directly to more business and sales.
Here’s our step-by-step approach:
PPC (Pay-Per-Click) services are a form of online advertising where you pay a fee each time one of your ads is clicked. It’s a way to buy visits to your site rather than attempting to earn them organically. Common platforms used by our PPC agency include Google Ads, Bing Ads, and social media advertising options like Facebook Ads and LinkedIn Ads.
PPC advertising involves bidding on keywords relevant to your business. When users search for these keywords, your ad appears in the search engine results or on social media platforms. You are charged only when a user clicks on your ad, directing them to your website or landing page.
1 – Search Ads: Text ads that appear in search engine results when users search for specific keywords.
2- Display Ads: Visual banner ads shown on websites within the Google Display Network.
3 – Shopping Ads: Product-based ads that appear in search results, displaying product images, prices, and store names.
4 – Video Ads: Ads that appear before, during, or after videos on platforms like YouTube.
5 – Social Media Ads: Ads displayed on social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
6 – Local Service Ads: Ads that connect local service providers with customers in their area.
For e-commerce websites, Google Shopping Ads are highly effective. These ads showcase your products directly in search results with images, prices, and store information, attracting customers who are ready to make a purchase. Additionally, remarketing ads can help re-engage visitors who have previously visited your site without making a purchase.
Local Service Ads are ideal for businesses offering local services such as plumbing, electrical work, or home cleaning. These ads appear at the top of search results for local queries, displaying your business details, ratings, and a Google badge of trust. They help you connect with customers in your area who need your services immediately.
For B2B companies, LinkedIn Ads and Google Search Ads are particularly beneficial. LinkedIn Ads allow you to target specific professional demographics, job titles, and industries, ensuring your ads reach decision-makers in your niche. Google Search Ads help you appear in search results when potential clients are looking for your products or services.
Yes, PPC ads can significantly enhance brand awareness. Display Ads and Video Ads are particularly effective for this purpose. Display Ads reach users across a vast network of websites, while Video Ads engage viewers on platforms like YouTube, helping to familiarize potential customers with your brand.
Success in PPC campaigns is measured through key metrics such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS). Most PPC platforms provide detailed analytics and reporting tools to help you track these metrics and optimize your campaigns for better performance.
