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Digital Marketing Blog

Don’t Fear The Penguin! Google Penguin Is Out……

There Is A New Penguin In Town! When walking to work in downtown Vancouver, a Penguin seems like a strange animal to be pondering, and yet that is exactly what I found myself doing this AM. In my head, I was thinking of our customers and trying to figure out if there were any I […]

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Five Tips for Improving Your Website

Five Tips for Improving Your Website When it comes to online marketing, your website is your most valuable commodity.  It is the glue that holds all of your online marketing together.  Your social media marketing efforts, your content, the place where your audience is converted to customers, all of it happens on your web page.  […]

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The power of Website Analytics

Why Use Website Analytics?   Creating a website, and carving out a space online for your brand is all but essentially these days.  Everybody who is anybody has an online presence and specifically targeted online advertising campaigns as well as social communities, and social media personas.  With Canadians averaging more than 45 hours of time […]

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Social Engagement – Tips to Compelling Content

Compelling content is the key to driving social engagement When we talk about Online Marketing, Search Engine Optimization, Social Media Marketing, and Content Creation, we are really talking about one thing and it all links together under one all encompassing buzz word, and that is Engagement.  What we mean is that everything you’ve been reading on our […]

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Low Hanging Fruit – How to ensure your website is ready for the picking and easily found by Google

Article by Eric Ayache This post is to help those of you who want to manage your own website or have enough knowledge to check on the little things that your webmaster or marketer SHOULD BE doing. Coming up with keywords First, let’s discuss the basics! You need to know your keywords or key phrases. These […]

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Google Raises the Social Media Bar Again with Search+

Google Launches Social Search Features with Search+ On Tuesday Google launched its newest update, the new Search+ which integrates results taken from your Google+ connections and includes them in your search engine results pages for your queries.  This is a big enhancement for users who utilize social content frequently (like social media marketers) as it […]

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