Blog

Using social media gives clients the opportunity to learn who you are and how your business operates. It is an extremely cost-effective form of marketing and let’s you distribute your voice to a broad audience while using a relatively small amount of time. Although you may feel at first that there isn’t a place online […]

No matter what industry you work in or the size of your company, reputation management should be a central part of your online efforts. Millions of people use the internet to discover and research businesses before they decide where to invest their money. In part one of our guide, we spoke briefly about the basics […]

With the growing popularity of review websites like Yelp and Trip Advisor, being aware of what is said about you online is becoming increasingly important. Many people use review sites to decide what business they are going to trust and a bad reputation means you can miss out on a lot of customers. It’s important […]

We’ve previously posted about how to use Twitter, Facebook and Google + efficiently as well as sharing general social media advice. While you might have learned how to use these platforms and market yourself, it’s also helpful to know general etiquette. If you don’t watch your manners, you could embarrass yourself on a global scale like […]

Hosting your own competition is a great way to gain more followers and generate interest in your social media accounts. It also increases the interaction between you and your customer base as well as rewarding them for being a loyal customer. However, you need to be sure that your competition is executed properly otherwise you […]

It doesn’t matter if your company is big or small, there is still a lot of potential for reaching an overseas audience due to the power of the internet. By wisely maintaining your online presence, you can attract international customers to your website and not have to spend thousands of dollars on marketing. Instead of […]

In case you didn’t know, Google released a new tool a few weeks ago which allows you to block spam links pointing to your website. If you’ve noticed that you receive visitors from spam pages or websites that are irrelevant to your industry, this tool is for you. Back-linking is an important part of gaining […]

If you’re reading this blog, there’s a chance you already know that there’s a lot more to internet marketing than simply creating a nice website. Search engine optimization is an efficient method of gaining views and there are two types you can utilize, which both have their benefits and disadvantages. Organic SEO doesn’t use paid […]

Choosing a domain name is one of the first things you need to do when establishing a company website. It’s important to choose a name that you identify with and that properly represents your brand, but you should also ensure you pick something memorable. A great domain name can give you the advantage over the […]

Using analytics is an extremely useful way to make sure that your social media and SEO attempts are actually creating tangible results. We all know about Google Analytics and how great it can be for monitoring website statistics, tracking progress and setting new goals. But many people also want to measure their social media numbers […]

With limited time during the work day and millions of Twitter accounts, it’s easy to feel lost amongst the sea of Tweets and Retweets. Some people have spent hours sending thousands of Tweets and following hundreds of users, but are still struggle to reach a larger audience and meet their personal goals. There is no […]

Having a blog on your website is an excellent way to interact with your audience and gain new fans. By publishing quality articles you can share your knowledge and impress customers by proving that you know your industry. A blog creates a relationship between you and the reader, they will remain more loyal to your […]