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Digital Marketing Blog

Where is Waldo? how to find your online community…

Finding an Online Community for Your Business It used to be that when we talked about a community, we were talking about a physical place in the world where multiple family systems existed in a symbiotic way holding that group together in a geographical location and a relationship built on the necessity of sharing emotionally, […]

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Five Tips for Improving Your Website

Five Tips for Improving Your Website When it comes to online marketing, your website is your most valuable commodity.  It is the glue that holds all of your online marketing together.  Your social media marketing efforts, your content, the place where your audience is converted to customers, all of it happens on your web page.  […]

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Online reputation Management – 5 tips to get it right

Doing Online Reputation Management the right way When it comes to capturing a significant market share in your industry, winning over customers, and experiencing financial growth, one of the most important things you need to be aware of is how the public views you.  Right from day one, a company starts building a reputation with […]

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An Easy Guide to E-mail Marketing

What is E-mail Marketing? E-mail marketing is way of generating sales through the use of an electronic sales letter. Although e-mail campaigns can be an effective method of sales, it has its weaknesses, and needs to be done right to be effective.

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14 Things You Need to be Doing With Social Media

Happy Valentine’s Day!  When it comes to online marketing, social media is the bread and butter of any campaign.  Social media platforms such as Twitter, Facebook, Google+, and the like serve as a bridge between you and your audience.  Thanks to social media, your business is able to connect with your consumers in ways print […]

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Judge a Book by Its Cover; Judge a Website by Its Design

Although the century old idiom encourages people to overlook the surface and dwell on the inner beauty of things, most people fail to do so. Everything else being equal, books with better designed covers will generate more sales. Similarly, a badly designed website that is well marketed, may receive just as much traffic as a professionally designed […]

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The power of Website Analytics

Why Use Website Analytics?   Creating a website, and carving out a space online for your brand is all but essentially these days.  Everybody who is anybody has an online presence and specifically targeted online advertising campaigns as well as social communities, and social media personas.  With Canadians averaging more than 45 hours of time […]

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Social Engagement – Tips to Compelling Content

Compelling content is the key to driving social engagement When we talk about Online Marketing, Search Engine Optimization, Social Media Marketing, and Content Creation, we are really talking about one thing and it all links together under one all encompassing buzz word, and that is Engagement.  What we mean is that everything you’ve been reading on our […]

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An Overview Of Black Hat SEO

What Is Black Hat SEO? Black hat SEO is a set of techniques that improves the website rankings while violating the search engine provider’s terms of service. Marketers who practice black hat SEO often experience a surge of traffic and leads, followed by long term punishment. The basic premise of those offering black hat SEO […]

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Content Marketing for Dummies

  Content marketing can be a frustrating task. Without a proper guide, it can turn into hours of meaningless labour. On the other hand, content marketing, if done correctly, pays off . There are few things you should consider when starting out with content marketing. First, one ought to develop an implementation plan – what are you […]

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Why Conversion Rate Counts – or a fast way to better ROI!

SEO builds traffic, conversion rates determine profitability! So you built a site, you did the marketing work required and you are getting some good traffic, but sales are not happening! The promises of the online revolution are eluding you! You can get tons of hits to your site via successful SEO or Ad-word campaigns or Link Building, […]

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SEO heroes wear white hats.

White hat SEO versus black hat SEO Googles choice of names for their major updates has always being rather interesting to me. You have probably heard of the famous Panda and Penguin releases, but have you stopped to think that both are animals that are black and white! Maybe Google is trying to say that when it […]

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