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What is E-mail Marketing? E-mail marketing is way of generating sales through the use of an electronic sales letter. Although e-mail campaigns can be an effective method of sales, it has its weaknesses, and needs to be done right to be effective.

Happy Valentine’s Day!  When it comes to online marketing, social media is the bread and butter of any campaign.  Social media platforms such as Twitter, Facebook, Google+, and the like serve as a bridge between you and your audience.  Thanks to social media, your business is able to connect with your consumers in ways print […]

Although the century old idiom encourages people to overlook the surface and dwell on the inner beauty of things, most people fail to do so. Everything else being equal, books with better designed covers will generate more sales. Similarly, a badly designed website that is well marketed, may receive just as much traffic as a professionally designed […]

Why Use Website Analytics?   Creating a website, and carving out a space online for your brand is all but essentially these days.  Everybody who is anybody has an online presence and specifically targeted online advertising campaigns as well as social communities, and social media personas.  With Canadians averaging more than 45 hours of time […]

Compelling content is the key to driving social engagement When we talk about Online Marketing, Search Engine Optimization, Social Media Marketing, and Content Creation, we are really talking about one thing and it all links together under one all encompassing buzz word, and that is Engagement.  What we mean is that everything you’ve been reading on our […]

What Is Black Hat SEO? Black hat SEO is a set of techniques that improves the website rankings while violating the search engine provider’s terms of service. Marketers who practice black hat SEO often experience a surge of traffic and leads, followed by long term punishment. The basic premise of those offering black hat SEO […]

  Content marketing can be a frustrating task. Without a proper guide, it can turn into hours of meaningless labour. On the other hand, content marketing, if done correctly, pays off . There are few things you should consider when starting out with content marketing. First, one ought to develop an implementation plan – what are you […]

SEO builds traffic, conversion rates determine profitability! So you built a site, you did the marketing work required and you are getting some good traffic, but sales are not happening! The promises of the online revolution are eluding you! You can get tons of hits to your site via successful SEO or Ad-word campaigns or Link Building, […]

White hat SEO versus black hat SEO Googles choice of names for their major updates has always being rather interesting to me. You have probably heard of the famous Panda and Penguin releases, but have you stopped to think that both are animals that are black and white! Maybe Google is trying to say that when it […]

Use Long tail keywords to drive high converting traffic to your site! If you are a horror or Sci-Fi fan you can probably remember some years ago that there was a famous movie that used the tagline, “In space no one can hear you scream.” Now I think that if some acid dripping alien is […]

Good SEO tips for the Busy Executive So, you’ve a had a great idea.  You’ve implemented the great idea.  The great idea has taken root and grown into a company.  The company has become its own entity providing a valuable service.  You’ve taken to the internet and begun to market the company as a provider […]

Five Social Media Marketing Tips Social Media Marketing and branding is a topic that has been done to death.  Type these keywords into Google, and it returns literally thousands of blogs about the subject.  With all the information and advice on Social Media strategy out there, it’s easy to become lost.  As a busy professional, […]