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Digital Marketing Blog

The Guaranteed SEO guide to choosing an SEO Provider

Written by Julien Berard Choosing an SEO provider/vendor is a bit like picking an auto repair shop. This isn’t a simple choice and if you pick the wrong mechanic it will likely have serious consequences for months and possibly years to come. Choose wisely and it will be the beginning of a long and profitable […]

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Helpful tips for managing your company’s Facebook page

Using Facebook for customer interaction and to discover new business should be part of every corporate social media strategy. Facebook has more than 900 million users who you could potentially reach with a simple status update and thousands of businesses are using it to communicate effectively with their clients. Facebook pages also offer helpful analytics […]

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Five ways to effectively manage social media

Social media isn’t something that can be used to create immediate results. It takes a consistent effort to successfully manage it and achieve your goals, whether you are looking for new fans, press recognition or more hits on your website. Social media can take a lot of time and resources to do it right and […]

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A beginner’s guide to link building

Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. Google notices when other well regarded websites link to you and will believe your site is relevant, legitimate and respected. Paying spam websites or using link farms doesn’t help your cause and search engines […]

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What Does Google Want From Your Web Pages?

Article by James Turner As internet marketers, we are always trying to figure out what makes one page go ahead and rise to the top of the search engine results pile and what causes another to wallow in results purgatory. The short answer is good content, good structure, and good design complemented by user behaviour […]

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5 Reasons why your business should use Social Media

  Some people view social media as a fad which will eventually go away or as something which they simply don’t have time for. However, many companies are using social media as a cost effective marketing tool and with millions of users it’s definitely sticking around for the foreseeable future. Updating social media accounts doesn’t […]

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Five SEO Practices to Avoid

Using unethical SEO practices isn’t worth the time or effort. Search engines often severely punish people using these tactics and it can stop your website from receiving traffic. Google’s new Panda algorithm is smarter than ever and the most recent update Google Penguin includes a filter to find and punish over optimised websites. Great content […]

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Low Hanging Fruit – How to ensure your website is ready for the picking and easily found by Google

Article by Eric Ayache This post is to help those of you who want to manage your own website or have enough knowledge to check on the little things that your webmaster or marketer SHOULD BE doing. Coming up with keywords First, let’s discuss the basics! You need to know your keywords or key phrases. These […]

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Basic SEO terms you should know

Many people feel intimidated or confused when they first hear about search engine optimization. With all the technical jargon involved it sounds like something only a computer expert or a genius would understand. Despite there being some big words involved, almost anyone can understand it and begin to use it to their advantage. If you’re […]

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Is Your Website’s Copy SEO-Friendly? SEO Tips for Better Internet Marketing

SEO-friendly Copy is Essential for a Strong Internet Marketing Strategy There’s a new breed of copywriter out there, and they are no longer just focused on web copy. As internet marketing grows in sophistication, and SEO becomes an even larger aspect of every facet of your website marketing strategy, it becomes crucial for your website […]

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How Small Businesses Can Beat Out Big Brands Using Social Media Marketing

Social Media Marketing is the Best Way to Compete Without the Need for a Large Marketing Budget Often in the internet marketing and website marketing worlds, small to midsize companies are at a disadvantage when compared to their large competitors due to smaller marketing budgets and fewer resources.  One of the areas where it’s easier […]

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5 Business Blogging Mistakes (and How to Fix Them with Website Marketing Techniques)

Your Business Blogging Should Support your Website Marketing and SEO When it comes to having a successful website that helps support your website marketing and SEO goals, one of the key ingredients is an SEO-friendly blog. Some of the biggest mistakes we see our clients make when blogging involve ignoring website marketing best practices when publishing […]

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