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Using analytics is an extremely useful way to make sure that your social media and SEO attempts are actually creating tangible results. We all know about Google Analytics and how great it can be for monitoring website statistics, tracking progress and setting new goals. But many people also want to measure their social media numbers […]

With limited time during the work day and millions of Twitter accounts, it’s easy to feel lost amongst the sea of Tweets and Retweets. Some people have spent hours sending thousands of Tweets and following hundreds of users, but are still struggle to reach a larger audience and meet their personal goals. There is no […]

Having a blog on your website is an excellent way to interact with your audience and gain new fans. By publishing quality articles you can share your knowledge and impress customers by proving that you know your industry. A blog creates a relationship between you and the reader, they will remain more loyal to your […]

Written by Julien Berard Choosing an SEO provider/vendor is a bit like picking an auto repair shop. This isn’t a simple choice and if you pick the wrong mechanic it will likely have serious consequences for months and possibly years to come. Choose wisely and it will be the beginning of a long and profitable […]

Using Facebook for customer interaction and to discover new business should be part of every corporate social media strategy. Facebook has more than 900 million users who you could potentially reach with a simple status update and thousands of businesses are using it to communicate effectively with their clients. Facebook pages also offer helpful analytics […]

Social media isn’t something that can be used to create immediate results. It takes a consistent effort to successfully manage it and achieve your goals, whether you are looking for new fans, press recognition or more hits on your website. Social media can take a lot of time and resources to do it right and […]

Getting popular websites to link to your content is a key way to gain traffic and attract attention from search engines. Google notices when other well regarded websites link to you and will believe your site is relevant, legitimate and respected. Paying spam websites or using link farms doesn’t help your cause and search engines […]

Article by James Turner As internet marketers, we are always trying to figure out what makes one page go ahead and rise to the top of the search engine results pile and what causes another to wallow in results purgatory. The short answer is good content, good structure, and good design complemented by user behaviour […]

  Some people view social media as a fad which will eventually go away or as something which they simply don’t have time for. However, many companies are using social media as a cost effective marketing tool and with millions of users it’s definitely sticking around for the foreseeable future. Updating social media accounts doesn’t […]

Using unethical SEO practices isn’t worth the time or effort. Search engines often severely punish people using these tactics and it can stop your website from receiving traffic. Google’s new Panda algorithm is smarter than ever and the most recent update Google Penguin includes a filter to find and punish over optimised websites. Great content […]

Article by Eric Ayache This post is to help those of you who want to manage your own website or have enough knowledge to check on the little things that your webmaster or marketer SHOULD BE doing. Coming up with keywords First, let’s discuss the basics! You need to know your keywords or key phrases. These […]

Many people feel intimidated or confused when they first hear about search engine optimization. With all the technical jargon involved it sounds like something only a computer expert or a genius would understand. Despite there being some big words involved, almost anyone can understand it and begin to use it to their advantage. If you’re […]