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The Key to it all: How keywords drive Internet Marketing
What are keywords? Keywords are the human language terms that people enter into a search engine when they are looking for something. The entire science of information retrieval and companies like Google are based on the existence of keywords. As such, keywords are the foundation of all search activities on the internet both for organic […]
The Rich Snippet : Should you use it?
What is a Snippet? Snippet! I am French and I have to say, what a fun word to say for a French man! It’s not only funny to say, but this word does not have any translation in Moliere’s language. Maybe you are wondering if it does in English either. So what is a Snippet? […]
Don’t believe everything you read about SEO!
SEO is an industry where everybody has an opinion, and most people love to share it online. Have you ever played the game telephone when you whisper something in someone’s ear, and that person does the same to the next person? Usually by the time the message comes back to you, it has nothing to […]
The end of footer links?
Footer links were and still are pretty popular when come times of search engine optimization. It gives more options to the search engines to find other pages, and to the users to navigate more easily. Well, that’s pretty much what a XML and HTML sitemap is for. So do we still need footer links? It […]
Newsletter: pros / cons
In this article, I will list the pros and cons of starting a newsletter PROS Do you communicate with your customers? In this day and age it’s essential to not only make that initial sale but also to maintain and improve your customer’s satisfaction. As the adage goes, it’s easier and faster to sell to […]