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Digital Marketing Blog

LinkedIn For Your Business – Business Casual Social Marketing

Are You Using LinkedIn For Your Business? By a show of hands, how many of you use LinkedIn? Okay, and do you have a profile,  but it’s being so long since you used it that your profile picture looks like a younger you? Kidding aside, LinkedIn was one of those social networks that for a […]

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Using Pinterest For Business!

Pinterest For Business – An Online Scrapbook Or An Amazing Marketing Tool? As of April 2013, Pinterest boasted an astounding 48 million users. When you take into account that this site is still in its infancy and appeared onto the social sharing stage at a time when internet users were almost drowning in social sites, […]

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Don’t Fear The Penguin! Google Penguin Is Out……

There Is A New Penguin In Town! When walking to work in downtown Vancouver, a Penguin seems like a strange animal to be pondering, and yet that is exactly what I found myself doing this AM. In my head, I was thinking of our customers and trying to figure out if there were any I […]

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Content Curation, Are You Doing It The Right Way?

Content Curation Because You Can’t Be Original 100% of the Time There has been an ongoing debate surrounding the idea of content curation.  A number of content curation critics would have many of us believe that content curation is a vile thing much akin to stealing someone else’s work in order to garner attention and […]

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Customer Reviews – How To Get More Positive Reviews

Customer Reviews Are Important – How Do You Get Them? As the field of marketing has changed and evolved, there has been one constant when it comes to getting your business’ message out there in order to grow and expand your customer base.  That one constant is the power and importance of word of mouth.  What […]

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How To Use Local Listings To Drive More Business

Local Listings Equal More Business! When Marketing your business on the internet, search engine optimization is meant to give you an advantage over your competitors by improving your Google ranking meaning your search listing will be the first that users come across when searching for businesses in your industry.  While this is still beneficial for […]

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Online Marketing Tips For Dentists

Online Marketing Is A Powerful Tool To Grow Your Dental Practice When it comes to dentistry and winning over patients, a dentist is competing, not only with thousands of other qualified professionals, but also with the fear and discomfort of a client base who would really rather do almost anything else than book a dental […]

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Getting Started Building A Content Strategy

How To Build A Content Strategy In previous posts, we have spent a lot of time stressing the merits and importance of social media marketing, SEO, and making your business’ presence known via online marketing.  While social media marketing is an important piece of your business’ online marketing campaign, we should not discuss social media […]

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Some Do’s & Don’ts Of Web Design

Web Design – Simple Tips For A More Effective Website In this blog on Website design, we are letting one of our designers loose with her word processor…hang on tight! Structure, Flow & Content DO structure the flow of the page and content; where your content lands on the page is important to the  “viewer” and sites […]

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Web Design: You Get Out What You Put In!

Some Most of our best web design work is because we had great input from clients working closely with us. A large part of our web design process is consultative and requires your input. Here are some tips on how you or your team can be an integral part of the process.

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How Using A CMS Can Help Your Online Marketing

Why You Should Consider A CMS The face of marketing is changing.  Where print advertisements and well placed television adverts were once the best way to reach the most people, today finding an audience and reaching potential costumers is largely accomplished online. It was only a few years ago that Facebook was little more than an […]

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Pick A Better Color For Your Website And Stop Singing The Blues!

This is a reposting of an info graphic provided by the good folks at Kissmetrics. We thought it was worth sharing as it gives some very nice insights into using the power of color for your website as a tool to improve conversion rates. Use A Better Color For Your Website And Maximize Your Conversion […]

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