In the increasingly consumer oriented world of today, businesses need to employ numerous different marketing techniques to stand out. When done right, none of these techniques is more effective or affordable than search engine optimization known more commonly as SEO.
As the internet has become more and more popular, the value of traditional media and physical location based marketing methods has fallen drastically, as any newspaper sales manager could tell you. You need look no further than the local shopping mall where you can see that lots of big name stores are having a hard time, Future Shop being just the most recent victim.
More and more consumers are focusing on their mobile phones and tablets and since they spend time there it affects their buying habits. As tablets, smart phones and laptops have become not just common but universal, smart businesses have redirected their advertising strategies to be where their consumers are looking, online. → read more
Google’s New Mobile Friendly Design Update and How it Will Affect Your Website
In case you haven’t already heard, Google is rolling out a new “mobile friendly” update to its search results ranking algorithm. The update launches April 21, 2015, and the search company predicts that it will have a major impact on where individual sites rank on their Search Engine Results Pages, or SERP. → read more
Welcome to team Guaranteed SEO! Here is a quick guide to help you write high quality, useful, and unique content for customers while also structuring it in a way which pleases the search engines.
SEO is always evolving, for a page to have a solid chance of ranking in the 2015 version of Search engines, you should be writing 600 words of original text or as close to it as you can (more content is better but 300 words is really a bare minimum). Google has developed and deployed algorithms which penalize duplicate content and reward in-depth, authoritative information, so don’t copy others work, you will get caught and penalized. → read more
Your website is often your first hello, make sure your content starts things
When content leads a consumer to a product or service that meets their needs, it has done its job. Good content is not stuffed, or strung together, it tells a story, it separates a product or service from its competition. It is the proverbial handshake. Good content works well with SEO without sounding like it was written for a search engine. It gets you that email, fax or phone call. Good content is obsessed over, which is no surprise as good content creators can be a bit obsessive, they focus on the details. Obsession, however, pays off when those details achieve the connection between your content and your consumer through content marketing and content strategy.
E-commerce is one of the most important features that has emerged from the Internet in recent years. Selling your products and services via the internet can provide your business with a strong competitive advantage. As online shopping continues to rise, however, a growing number of businesses are incorporating e-commerce as part of their business model, making it increasingly important to step up your online retail presence. Here are five important e-commerce SEO rules to increase your search visibility.