Your website is often your first hello, make sure your content starts things
When content leads a consumer to a product or service that meets their needs, it has done its job. Good content is not stuffed, or strung together, it tells a story, it separates a product or service from its competition. It is the proverbial handshake. Good content works well with SEO without sounding like it was written for a search engine. It gets you that email, fax or phone call. Good content is obsessed over, which is no surprise as good content creators can be a bit obsessive, they focus on the details. Obsession, however, pays off when those details achieve the connection between your content and your consumer through content marketing and content strategy.
E-commerce is one of the most important features that has emerged from the Internet in recent years. Selling your products and services via the internet can provide your business with a strong competitive advantage. As online shopping continues to rise, however, a growing number of businesses are incorporating e-commerce as part of their business model, making it increasingly important to step up your online retail presence. Here are five important e-commerce SEO rules to increase your search visibility.
Google Panda algorithm was first released in 2011 to prevent sites with poor quality content and pages with duplicate content from ranking well in the search engine result. Since that moment Panda has been upgraded more than twenty times with minor changes, but last week Google’s Matt Cutts announced on twitter that Panda 4.0 was released.
At the same time Google launched Panda 4.0, also was announced the new algorithm Payday Loan 2.0; the first version was introduced last June. The update is supposed to target “very spammy queries” which means excessive web spam, primary payday loans, insurance or accidental claims. The new update focuses in this specific niche of queries which should be more affected than other queries. → read more
What good is a business if nobody knows where it is? When I say if you build it and they will come, it’s not just building the business and company website; but it’s also building a location page on the website. Today’s blog discusses location pages and why businesses should have them. As well, we talk about Google’s Google+ Pages and how it can increase your website’s visibility further. We market hundreds of sites in a wide variety of business sectors and I can tell you these are powerful tips! Create a location page and a Google+ page the right way and you will see traffic increase. In fact in some cases we have seen it go up over 50% in a few months.
Google penalties have become increasingly more common over the past couple of years. And if you have noticed that your traffic has been moving in a downward trend lately, it may be time to ask yourself if you have been hit with one. Google penalties can be extremely unpleasant, resulting in a moderate to severe drop in search engine rankings, or in some severe cases being removed from the search index entirely.