The big Penguin wants you to keep posting content, and so does your audience!

Give The People The Content They Want

Like any relationship, the one between you and your target audience is a lot more complicated than simply finding them.  Like the bond between yourself and your friends, the relationship formed between you and your target audience requires a significant amount of time, effort, and care.

Much like you dote on your loved ones by taking them to dinner, showering them with affection, listening to them, and presenting them with tokens of your affection in the form of gifts (you do all this right?!), your audience needs to be doted upon as well. Okay, maybe not gifts and dinner, but listening to them and appropriate appreciative shout outs etc.

Here are some Tips & Tools for ensuring that your audience is getting what they want out of the content of your relationship. → read more

Google Penguin 2 is now out…

There Is A New Penguin In Town!

When walking to work in downtown Vancouver, a Penguin seems like a strange animal to be pondering, and yet that is exactly what I found myself doing this AM. In my head I was thinking of our customers and trying to figure out if there were any I need worry about being affected by the forth coming Google Penguin. When you market hundreds of sites and Google’s own spokesperson and various industry experts are saying that the forth coming release will affect 2- 5% of sites it gives one pause for concern.

Our SEO team comes from a wide variety of backgrounds, some technical, some more of the college “arts” program and of course many of the younger ones directly from a SEO or online marketing programs, but the one thing all good SEO’s share is they are competitive. They love to see their work get positive results for clients. In fact I think it is this need for “speed” that keeps us going with a solid determination to do better, so not surprisingly, all of us wonders just what the fearsome Google Penguin 2.0 portends.

Side Bar: If you are wondering why I am talking about an Antarctic flightless bird, most recently best known as the center attraction of various animated movies, then first a word of explanation and a brief history of the internet world. → read more

realtors can improve their business with social media

The Internet plays a huge role in how people buy and sell real estate. According to the National Association of REALTORS®, “90% of Buyers used the internet in their search for a home.”

That same study found that over 50% of people researched on the internet as a first step. So how do REALTORS® keep up? → read more

Content Curation
Because You Can’t Be Original 100% of the Time

There has been an ongoing debate surrounding the idea of content curation.  A number of content curation critics would have many of us believe that content curation is a vile thing much akin to stealing someone else’s work in order to garner attention and engagement from online audiences.  It has been said that content curation overshadows, and in many cases replaces, your own original content and work.  → read more

Happy customers are a joy to have.

Customer Reviews Are Important – How Do You Get Them?

As the field of marketing has changed and evolved, there has been one constant when it comes to getting your business’ message out there in order to grow and expand your customer base.  That one constant is the power and importance of word of mouth.  What your past, or present, customers say about you, good or bad, serves to build your reputation which will be a deciding factor for future customers when it comes to choosing to patronize your business over your competition. Positive customer reviews are a powerful “trust builder” just as negative ones are a potential warning sign. → read more