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Digital Marketing to a Mobile Audience

WordPress Theme vs. Custom Design, Which One to Choose

Digital Marketing to a Mobile Audience
Your audience is mobile, your website needs to be too! Not too long ago Google announced that over 50% of the searches that were being performed on the Google search engines were being accessed by mobile devices – meaning smartphones and tablets. This is been a long growing trend and it’s not going to stop; […]

Does SEO benefit small business?
As a small business owner do I need SEO? It’s a question that’s becoming more and more pertinent for small business owners these days, “how does SEO help my little business?”. We’re here to offer you a little insight into what makes it not just help your business but improve it in ways that were […]

5 Reasons Why Customer Reviews Are Important
Why should you care about customer reviews? The reasons are endless, but for starters they increase conversions & rankings as well as help customers through the sales funnel. It may seem difficult, particularly if you’re starting from scratch, but the long term gains of getting a review system in place are huge. Still not convinced? In […]

WordPress Theme vs. Custom Design, Which One to Choose
Should I choose a Template or go with a Custom Design for my Word Press Site?

Blogging – The How To And Why To!
An excellent way of gaining traffic to your website is by blogging. Updating a blog regularly is a great way to nurture new leads, convert prospects, and maintain relations with existing clients. If you are producing unique, high quality content that is relevant to your business, it will simply make it easier for people to […]

How SEO Can Drive Your Sales
What is SEO? SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. With the help of the internet, Search Engine Optimization is the most preferred method used by businesses for expanding your business […]

Content Marketing For Hotels And Travel Agencies
The part social media and the internet play in marketing today holds so much sway that almost every business in every industry has taken to online marketing to get their message out there and increase profits. Still, in spite of the prevalence of social media and content marketing, many business owners still shy away from […]

50 Features Small Business Websites Must Have [Infographic]
As a small business owner, you are always seeking ways to build your business and get a better ROI. You are probably aware that a website is one of the most powerful marketing tools available, and you may believe the time has come to have a website designed but are still hesitant due to the […]

7 Online Marketing Trends in 2016
Accelerated Mobile Pages (AMP) Having mobile-friendly website is no longer an option. If you are serious with your business, a mobile friendly website is mandatory! Amit Singhal, senior vice president of Google Search, said at Re/code’s Code/Mobile conference (October 2015) that Google gets over 100 billion searches a month and more than half of those […]

How to get a Google+ (Plus) Review Link
On November 17, 2015 Google introduced the new Google+ design on their blog. We can see a significant simplification of the overall page design. It’s a clear sign that Google is increasingly more focused on user browsing with mobile devices. The biggest change for the SEO world however, is probably the removal of reviews from Google+ […]

How to setup a free SASS preprocessor on Windows
For many developers looking to save time and ultimately take their coding to the next level, CSS preprocessing is a great step. It allows the use of variables, mixing functions, and much more in order to take full advantage of CSS3 without worrying about vendor prefixes and trying to remember that HEX color you used […]

Performance Marketing – Is it for you?
What is it about and how can you use it? Performance Marketing is a term a lot of marketing specialists and people, selling very different channels, talk about. Performance marketing is by definition (according to www.IAB.com) that “…the action must be measurable and the campaign buy can be optimized on that basis.” Many people confuse performance […]