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Digital Marketing Blog

6 Web Design Tips To Focus Your Customer’s Attention

[This blog post is part 1 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage Into A Sales Machine!”] Part One: Crafting Your Page Design & Layout Goal: Focus the reader’s eye on a few specific page elements that you want them to interact with. When you’re selling online, […]

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7 Tips To Improve Your Adwords Campaign ROI

The 7 Habits Of Highly Successful AdWords Campaigns Just a quick disclaimer. AdWords are a really powerful marketing and sales tool, but there are a lot of complexities to making sure that you are maximizing your investment. This post is intended for those who are running their own campaign or thinking about trying AdWords. Guaranteed […]

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Multi-Channel Marketing Or The Importance Of Out Running The Google Bear

Multi-Channel Marketing: What SEO techniques are best for me? How do I choose? It is not easy to figure out what you need to do in order to get the best results for your online marketing dollar. There are more and more techniques in addition to constant updates in the search engines and social media. […]

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Getting Your Online Marketing Ducks Lined Up

Putting Your Online Marketing Ducks In A Row Last week one of our sales guys posed an interesting question. A potential client who sold high end tools and equipment had approached him and after some discussion had basically given him an interesting assignment. In a nut shell, it was along the lines of the following: […]

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5 Tips For Online Video Marketing

A Beginners Guide To Online Video Marketing Cleverly created and relevant content is one of the most important pieces of any online marketing plan.  If your business is not already sharing with your audience by blogging and participating in various discussions online, you need to be! For those of you who have been reaching new […]

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Going From Social Media Marketing To Social Sales

How To Make Social Media Marketing Impact Your Bottom Line As technological advancements have altered the landscape of human interaction, the field of marketing must evolve to incorporate new methods of communication & sales techniques while disposing of those marketing practices which have become old, outdated, and ineffectual.  Things like telemarketing and cold-calling are overt […]

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SEO Is Not Dead Or Easy!

SEO Truths You Need To Know Let’s start this with a question: What do you want your website to do? Make money would be the answer most people come up with, but it’s a bit more complicated than that. You want it to make more money than you invest, and you want it to support […]

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Social Media Marketing For Accounting Firms

Social Media Lessons For Accounting Firms  A common misconception some businesses operating in certain markets often hold to is the assumption that their industry is too dry and unentertaining to make representing themselves on social media a worthwhile venture when it comes to marketing their business.  Accounting firms and CPAs are often among those who […]

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Content Marketing Mistakes – How To Avoid Some Common Pitfalls

Why Your Content Might Be Falling Short: Content Marketing No-No’s Many companies have already embraced the importance of marketing themselves online and have already begun the process of claiming a piece of the internet for themselves.  These same professionals have spent hours of their precious time researching the ins & outs of online marketing and […]

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Advice On Hiring The Right Copywriter

How To Hire The Right Copywriter A question many entrepreneurs and professionals involved in internet marketing ask is “Why pay someone to do something when you can do it yourself?”  When it comes to copywriting, there are a number of viable answers to this question.  For many professionals who have taken their business online, their […]

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How To Harvest More From Your Online Marketing

The Online Marketing Tree Online marketing can be a daunting concept to understand; new opportunities arise daily, old fads fade, so many acronyms, etc. But over 80% of Canadians have an Internet connection, the country is the most connected in the world, spending 40+ hours per week online. If you haven’t noticed, this Internet thing […]

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Social Media Marketing Blunders

Social Media Marketing Gone Wrong What Retailers Can Do To Avoid Embarrassing Blunders For retailers, social media marketing can be an invaluable tool for creating brand awareness and reaching new customers.  Social sites such as Facebook, Twitter, Pinterest and the like are an excellent way of creating a bond between a retailer and their market.  […]

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