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Digital Marketing Blog

Online Security – Protecting Your Website and Business

Do you know if you have good online security measures in place? You have been very sheltered if you have’t noticed the recent tsunami of news casts, articles, blog posts and press releases concerning the recent announcement of a discovery of a flaw in the very fabric of the security system used by a majority […]

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10 SEO Tips For E-Commerce Sites

E-commerce websites have their own set of unique challenges and opportunities that are different from other business websites. Companies that have taken the step to sell their products online really need to take advantage of every opportunity to effectively meet those challenges. Doing so will have a positive effect on both your traffic and conversion […]

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Mobile Marketing: The Advantages Of Marketing Yourself To Smart Phone Users

There is a growing shift on how people are accessing information, and if you are thinking about how to effectively reach your target market it is important to position yourself where people are spending their time. These days, that is very likely to be on their mobile device. With the convenience and portability of mobile […]

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Google’s Ark – A New World Of SEO

The Google algorithm is a changing list of search engine ranking factors that will determine the ranking of a website in organic search results. These ranking factors can be split into two categories; on-page and off-page. On-page factors include writing quality & engaging content and undertaking keyword research to discover what users are looking for. […]

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5 Concepts That Will Convert Your Landing Page Into an Online Sales Machine!

Are you interested in improving the conversion rate on your landing pages? Do you dream about how to increase online sales? If so, you’ve come to the right place. To help you answer your questions and generate more money online, we’ve created a five-step guide on how to increase online sales. In this post, you’ll get an […]

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A/B Testing Your Webpage For Sales Success

[This blog post is Part 5 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage into a Sales Machine!”] Part Five: How To Test & Tweak Your Sales Page Goal: To test, modify and re-test your webpage until your call-to-actions are converting at the highest rate possible.  If you’ve ever […]

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7 Tips To Increase The Conversion Rate On Your Call-To-Actions

[This blog post is Part 4 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage into a Sales Machine!”] Part Four: Crafting Effective Call-to-Actions (CTAs) Goal: Get the visitor to complete your desired action. Your call-to-action is the main goal of your sales page. Quite often, it’s the beginning of […]

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7 Ways To Implement Social Proof On Your Sales Page

[This blog post is Part 3 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage into a Sales Machine!”] Part Three: Implementing Social Proof On Your Sales Page Goal: Gain your customer’s trust and demonstrate that your product is worth their investment.  Did you know 72% of consumers trust […]

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Online Copywriting Tips That Will Boost Your Conversion Rate

[This blog post is part 2 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage into a Sales Machine!”] Part Two: Writing An Effective Headline & Sales Pitch Goal: Entice the visitor to continuing reading your page. Make them understand what your product is and how it can help them […]

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6 Web Design Tips To Focus Your Customer’s Attention

[This blog post is part 1 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage Into A Sales Machine!”] Part One: Crafting Your Page Design & Layout Goal: Focus the reader’s eye on a few specific page elements that you want them to interact with. When you’re selling online, […]

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7 Tips To Improve Your Adwords Campaign ROI

The 7 Habits Of Highly Successful AdWords Campaigns Just a quick disclaimer. AdWords are a really powerful marketing and sales tool, but there are a lot of complexities to making sure that you are maximizing your investment. This post is intended for those who are running their own campaign or thinking about trying AdWords. Guaranteed […]

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Multi-Channel Marketing Or The Importance Of Out Running The Google Bear

Multi-Channel Marketing: What SEO techniques are best for me? How do I choose? It is not easy to figure out what you need to do in order to get the best results for your online marketing dollar. There are more and more techniques in addition to constant updates in the search engines and social media. […]

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