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Google penalties have become increasingly more common over the past couple of years. And if you have noticed that your traffic has been moving in a downward trend lately, it may be time to ask yourself if you have been hit with one. Google penalties can be extremely unpleasant, resulting in a moderate to severe […]

Bad links can be detrimental to your site, causing you serious marketing headaches. These troublesome links can come from a number of sources, including spam or poor-quality sites, blog networks, paid posts, obsolete directories, irrelevant or untrustworthy sites, and disproportionate anchor text links. When your site suddenly acquires a lot of links that have nothing […]

Pinterest helps your online business in many different ways. Many people have a misconception that Pinterest is only for sharing funny pictures or favorite personal items and the like, but more and more businesses are seeing the advantage of using it for business. Step out of your social media comfort zone, which consists of Facebook […]

For many years, LinkedIn has been the number one professional networking site, ideal for connecting with other professionals or co-workers, or seeking and applying for jobs. However, did you know that LinkedIn’s new convenient and user-friendly updates have been creating a buzz in social media circles for its new social value? Whether you have just […]

Do you know if you have good online security measures in place? You have been very sheltered if you have’t noticed the recent tsunami of news casts, articles, blog posts and press releases concerning the recent announcement of a discovery of a flaw in the very fabric of the security system used by a majority […]

E-commerce websites have their own set of unique challenges and opportunities that are different from other business websites. Companies that have taken the step to sell their products online really need to take advantage of every opportunity to effectively meet those challenges. Doing so will have a positive effect on both your traffic and conversion […]

There is a growing shift on how people are accessing information, and if you are thinking about how to effectively reach your target market it is important to position yourself where people are spending their time. These days, that is very likely to be on their mobile device. With the convenience and portability of mobile […]

The Google algorithm is a changing list of search engine ranking factors that will determine the ranking of a website in organic search results. These ranking factors can be split into two categories; on-page and off-page. On-page factors include writing quality & engaging content and undertaking keyword research to discover what users are looking for. […]

Are you interested in improving the conversion rate on your landing pages? Do you dream about how to increase online sales? If so, you’ve come to the right place. To help you answer your questions and generate more money online, we’ve created a five-step guide on how to increase online sales. In this post, you’ll get an […]

[This blog post is Part 5 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage into a Sales Machine!”] Part Five: How To Test & Tweak Your Sales Page Goal: To test, modify and re-test your webpage until your call-to-actions are converting at the highest rate possible.  If you’ve ever […]

[This blog post is Part 4 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage into a Sales Machine!”] Part Four: Crafting Effective Call-to-Actions (CTAs) Goal: Get the visitor to complete your desired action. Your call-to-action is the main goal of your sales page. Quite often, it’s the beginning of […]

[This blog post is Part 3 of 5 in the webpage improvement series “5 Key Concepts That Will Convert Your Webpage into a Sales Machine!”] Part Three: Implementing Social Proof On Your Sales Page Goal: Gain your customer’s trust and demonstrate that your product is worth their investment.  Did you know 72% of consumers trust […]