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Digital Marketing Blog

Learn more about digital marketing from our team of experts.

Pay Per Click Advertising Digital Marketing

Is AI Making Your Google Ads Specialist Obsolete? The Impact of AI on Google Ads

Think AI made Google Ads easier? Think again. From rising costs to strange ad placements, here’s why flying solo could crash your ROI and why you still need a ppc specialist by your side.

Gabriela

Gabriela

SEO Local SEO

Local SEO guide for 2025

You’ve probably heard this term mentioned in marketing circles, but what is local SEO? The simplest definition of local SEO is the process of optimising businesses...

Milen

Milen

Pay Per Click Advertising

4 Best PPC Practices for Plumbers

PPC for plumbers, along with other online advertising strategies, is one of the most efficient and affordable ways to reach new customers. Paid advertisement through online...

Karolina

Karolina

More Blog Posts

UX Design

How to Evaluate and Improve the User Experience of Your Website

The importance of User Experience (UX) in website design cannot be overstated. A well-crafted UX ensures user satisfaction, improves retention and engagement, shapes brand perception, provides...

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SEO Google Analytics

4 Ways to Track Website Performance with Google Analytics 4 (GA4)

Website performance tracking involves monitoring and analyzing various metrics and data points to assess the effectiveness and efficiency of a website. It helps businesses understand how...

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Digital Marketing UX Design

The Impact of Website Loading Speed on Conversion Rates

In today’s fast-paced digital landscape, website loading speed plays a crucial role in determining the success of an online business. One of the key metrics affected...

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Design UX Design

Understanding Website Accessibility and Creating Inclusive Online Experience

Today websites serve as gateways to information, services, and opportunities. However, not everyone can access and navigate these online resources with ease. This blog post explores...

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News

4 great things about GA4

Google Analytics 4 (GA4) is the latest iteration of Google’s web analytics platform, representing a significant evolution from its predecessor, Universal Analytics. GA4 introduces a host...

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SEO Digital Marketing E-Commerce

Comparing SEO Capabilities of Popular CMS Platforms – WordPress vs. Wix vs. Shopify vs. Weebly.

When evaluating popular CMS platforms like WordPress, Wix, Shopify, and Weebly for their SEO capabilities, it’s important to compare them across several key categories. Here are...

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